Logotype for Law Firm

rburke's picture

This is a logotype I've been working on for a law firm in Sacramento, California.

They are both attorneys in business, healthcare, and labor. The client would like a subtle reference to the 'capitol city' , hence the dome-like union of the 'L' and 'S'.

The type is set in Bembo SC and Bembo Italic Osf.

Please critique me! Thanks!!!
ks.gif

hrant's picture

The Dome is a great idea, but it's totally not working here. :-( You need that spike, some of that radial ribbing, or *something*.

hhp

rburke's picture

The image of the capitol dome is extremely cliche here in Sacramento. My intention was for the dome to be left as a subtle reference, rather than a literal translation.

hrant's picture

Well, then maybe people from Sacramento would see something I'm not seeing - making it work great. In any case, the way you've linked the two names is class - dome or no dome.

hhp

Joe Pemberton's picture

The dome doesn't say dome to me... But I
don't think it's wrong necessarily.

You just have to ask yourself if it's too subtle to
bother with -- as if it can only be seen when
someone points it out.

Bembo is a nice choice.

rburke's picture

I definitely hear what you're saying about the dome. Forunately some of the other designers are working on solutions that are much more literal.

Given that--do you think the logotype needs any fine tuning?

hrant's picture

Well, it does need some spacing work. Like "UY" is too loose, "IM" is too tight, and some others. Latin caps generally benefit from looseness, although that's of course problematic in a logotype. In contrast, the second line I think is too loose, especially considering its "informality". BTW, would the rule look better shorter? Lastly, the comma's too big. What if you replace the comma with a tilde-thingie, to echo that dome ligature?

BTW, that UC "K" I think "opens" the logo very nicely.

hhp

rburke's picture

Thanks for the input Hrant.

Here are the revisions. Any thoughts?
ks2.gif

hrant's picture

UY: loose
EN: tight
DA: tight
MA: loose

I like the rule in "c", and that funky comma - but will the client?

hhp

rburke's picture

At first I wasn't sure about the comma,
but when I placed it in, it just seemed
to fit. Good call Hrant.

Here's the revised for any further scrutiny.
gs3.gif

rburke's picture

At first I wasn't sure about the comma,
but when I placed it in, it just seemed
to fit. Good call Hrant.

Here's the revised for any further scrutiny.
ks3.gif

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