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NBC during their Olympic telecasts has been using a particular typeface for their transitions to and from events, their features of athletes, and their intros into commercials. It can be seen on this cover of their forthcoming DVD set:
At first I thought it was perhaps Neutraface, until I realized that Neutraface doesn't go that wide. Anyway, I love it because it's so modern and yet classy, which is very much how an Italian Olympics should be.