Slab Serif Display for Magazine Masthead

alexhb's picture

I created this typeface for the masthead of a cartographers' magazine called "Atlas." I wanted to make something elegant and soft, a contrast to the Myriad Condensed design the publication feutured before. I decided to use Whitney Book and Medium Small Caps as the secondary typeface.

So, tell me what you think

AttachmentSize
Atlas.pdf184.77 KB
Atlas2.pdf22.93 KB
Atlas3.pdf21.7 KB
.'s picture

I like it, although it's a little difficult to get a clear view with such low contrast: white on yellow.

Dan Weaver's picture

The only thing that bothers me is the upper story a's look like there leaning to the left. I think thats because they were never intended to be used in display sizes.

Pieter van Rosmalen's picture

The secondary typeface looks very bad, or is that just the pdf?
I like the characters you designed. It's nice.
Why did you draw the horizontal bar of the t so low?
Now the t looks to small.
I second the leaning to the left of the upper part of the a's.

alexhb's picture

Thanks for the imput on the "a." The design I originally made was in much bolder weight, and i only tweaked it a little, I guess not enough for the light version.

I reduced the space between the upper part of the "a" and increased the t's height and put it against blue to increase contrast. I was wondering if maybee I should widen the t's horizontal bar a little, you can see it up top as Atlas2.pdf

Anything thing else would be greatly appreciated

Pieter van Rosmalen's picture

I opend you pdf in Illustrator and saw that the glyphs have a lot of anchor points. Was the original typeface a truetype? The outlines are not smooth. When you remove all the points you don't really need, you can control the surves better. Import your logo into FontLab or Fontographer and clean up the curves. Or do it in the program you made the logo in.

Pieter

timd's picture

I would reduce the crossbar on the left of the t, and at the top of the l. The area around the lower serif of the s is a bit "black" (in that it's more solid than some of the other characters) I think you could look at reducing the width of the stroke as it enters the serif and generally try to get the stresses to marry up with those of the a.
Tim

alexhb's picture

Ok, I lightened the lower serif of the "s" and tried to simplify the "a" and "s" anchor points. Unfortunately, these are simply scans taken from Streamline of a handdrawn image. I tried shortening the the upper "l" serif and the "t" crossbar, but i personally prefer them as is.

Thanks for all your helpful comments, i just looked at my first and third version and realized how much more refined it looks.

Anything else?

-Alex

timd's picture

The s is a bit flat between 6 and 7 o'clock at the bottom and seems to need rotating slightly clockwise, you should also compare the top and bottom elements of the s.
Looking good.
Tim

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