Logo Critique

pablocheco's picture

Hi guys, i´m designig this logotype for some city related mechandising project, i´m trying to capture the mexican-colonial architectural style in this letterforms but keeping it bold... can you give some feedback... thank yo very much

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pica pusher's picture

I rather like it! Is it modded from Rockwell or similar?

Perhaps consider treating the X and L closer to the As and P, or only give one A that treatment and set it off - the A is where the relationship to architecture is most clear.

Any good shots of Mexican colonial architecture to elaborate on this?

pablocheco's picture

thank you Pica... yes is modded from Rockwell since it´s bold enogh to communicate with... humm... boldness.. and adecuates to straight, heavy columns from colonial style. Sorry i dont have in my Pc those pictures from mexican architecture, i´ll post em tommorrow...

timd's picture

You could try a more rounded form of X (like the two Cs back to back script form) with the central 'serif' style applied. I find the angles and lightness of stroke jarring next to the other characters.
The México line is a bit light/small for some uses and the Brodyesque É is out of character, you could try it without the vertical serifs.
Tim

pablocheco's picture

Okey, sounds good.. im gonna try it and post some new versions, also the pictures... it´s been very rainy and cold these days... the vertical serifs are part of the character since i´d like to rescue to find the "prehispanic feel" as you can see in my avatar´s prehispanic head. Do you think they don´t function well??

timd's picture

To be clear, it was only on the É in México that I felt was out of character. The serifs on the top line that resemble the keystones of arches work well.
Tim

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