(x) Thank You for Shopping Here! swash serif face - Bookman {Lauren E}

jmickel's picture

Does anyone know what typeface was used for these shopping bags from the seventies?

I've also seen it on signage in national parks and on book covers.

I'm doing a project where I would like to reference it, but I haven't been able to figure out what it is.

Thanks!

Jeremy

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engelhardt's picture

Looks like Bookman to me, complete with swash characters.

Edit:
As recently discussed here on Typophile. :)

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