>Yes, Larabie whose font you suggested was the basis for Chase.
Probably not. It's a five-letter (constructed) logotype, probably drawn from scratch. Being a (poorly-served) Chase customer, I have spent a lot of time on queue looking at their new promotional materials, all of which use a handsome sans serif which reminds me a great deal of Jeremy Tankard's work. But the only thing vaguely like the new logo is the new logo. And I must say that I agree with that decision: your logo is your logo, and you shouldn't try to "brand" every word you utter in your logotypeface.
22 Jan 2006 — 9:00am
Reminds me of the Chase Manhattan logo which nobody could quite ID
22 Jan 2006 — 9:36am
'Ethnocentric', by Ray Larabie
Dav
22 Jan 2006 — 9:42am
Yes, Larabie whose font you suggested was the basis for Chase.
22 Jan 2006 — 9:50am
"Reminds me of the Chase Manhattan logo which nobody could quite ID"
It is not a requirement (or even desirable) to have a logo based on an existing font. Sometimes it even goes the other way round.
A chicken and egg thing? :-)
ChrisL
22 Jan 2006 — 1:15pm
Oh yes thanks great.
22 Jan 2006 — 3:05pm
>Yes, Larabie whose font you suggested was the basis for Chase.
Probably not. It's a five-letter (constructed) logotype, probably drawn from scratch. Being a (poorly-served) Chase customer, I have spent a lot of time on queue looking at their new promotional materials, all of which use a handsome sans serif which reminds me a great deal of Jeremy Tankard's work. But the only thing vaguely like the new logo is the new logo. And I must say that I agree with that decision: your logo is your logo, and you shouldn't try to "brand" every word you utter in your logotypeface.