I remember one issue where he was using quotes to show off his faces and my favorite quote is: "A bore is a person who opens his mouth and sticks his feats into it." I'll never forget that one. Dan
ITC Serif Gothic does in fact have some alternates, including the e, if I remember correctly. I'll see if I can find a visual reference when I get home tonight. I'm pretty sure that the Phil's Fonts Homage to the Alphabet one-liner showed all of them.
Cool BJ, do you know what happened when they digitalized serif gothic and avant guarde. Why didn't they diditalize the alternates. Someone mentions a Australian site for avant guarde alternatives but there is no way to buy them from that site. I love some of the alternate characters like the cap E. Very cool post.
As promised (even though BJ beat me to the punch...) here's a scan of two of the Serif Gothic weights from my Phil's Fonts book. There are also examples of the Light, Extra Bold, Heavy, Black, Bold Outline, Open Bold and Bold Shaded in the book.
very interesting to see this stuff...thanks Grant.
At a local bookstore, I found an old Compugraphics catalog (circa 1985). For ITC Serif Gothic, it shows some more alternates not pictured in your sample. The catalog calls them "unique complement characters".
Yes, U&lc is part of my "library" next door in storage. I have a bunch of them and want desparately for a proper place to keep them. -- I think the whole thing has been stretched a bit, good point.
21 Oct 2003 — 10:44am
Oops, it was not designed by Lubalin, but by Antonio DiSpigna (according to MyFonts).
21 Oct 2003 — 12:56pm
Looks like Serif Gothic except for the lower case e's
21 Oct 2003 — 1:07pm
Tiffany did you get U&LC in the Herb Lubalin days? The lower case e's look stretched. Dan
21 Oct 2003 — 1:26pm
I remember one issue where he was using quotes to show off his faces and my favorite quote is: "A bore is a person who opens his mouth and sticks his feats into it." I'll never forget that one. Dan
21 Oct 2003 — 2:13pm
ITC Serif Gothic does in fact have some alternates, including the e, if I remember correctly. I'll see if I can find a visual reference when I get home tonight. I'm pretty sure that the Phil's Fonts Homage to the Alphabet one-liner showed all of them.
21 Oct 2003 — 2:32pm
Thanks Grant, good going
21 Oct 2003 — 2:41pm
from the Letraset book

21 Oct 2003 — 2:48pm
Cool BJ, do you know what happened when they digitalized serif gothic and avant guarde. Why didn't they diditalize the alternates. Someone mentions a Australian site for avant guarde alternatives but there is no way to buy them from that site.
I love some of the alternate characters like the cap E.
Very cool post.
21 Oct 2003 — 3:47pm
it's just a scan out of a book, but thanks.
I don't have any answers about digitizing.
21 Oct 2003 — 3:53pm
Ah, Bj saves the day. Ta.
21 Oct 2003 — 6:50pm
As promised (even though BJ beat me to the punch...) here's a scan of two of the Serif Gothic weights from my Phil's Fonts book. There are also examples of the Light, Extra Bold, Heavy, Black, Bold Outline, Open Bold and Bold Shaded in the book.

Ah, the seventies...
22 Oct 2003 — 2:06am
very interesting to see this stuff...thanks Grant.
At a local bookstore, I found an old Compugraphics catalog
(circa 1985). For ITC Serif Gothic, it shows some more alternates not pictured in your sample.
The catalog calls them "unique complement characters".
I'll post a scan soon.
bj
22 Oct 2003 — 1:55pm
21 Oct 2003 — 1:02pm
Perhaps they just rotated the 'e' ... I used to love this face.

Thanks Anonymous.
21 Oct 2003 — 1:22pm
Yes, U&lc is part of my "library" next door in storage. I have a bunch of them and want desparately for a proper place to keep them. -- I think the whole thing has been stretched a bit, good point.
21 Oct 2003 — 10:40am
Serif, by Herb Lubalin.