Psychology

Ty Wilkins's picture

This is a display font that I have been experimenting with for some time. Comments are welcome.

AttachmentSize
style.pdf21.28 KB
ty_psychology_01.pdf43.99 KB
ty_psychology_02.pdf51.01 KB
ty_psychology_03.pdf51 KB
ty_psychology_04.pdf50.99 KB
ty_psychology_05.pdf54.24 KB
ty_psychology_06.pdf43.9 KB
ty_psychology_07.pdf56.37 KB
testing_01.pdf40.64 KB
ty_psychology_08.pdf48.96 KB
Ty Wilkins's picture

Tiffany and Mårten previously made comments on my font. Below are my responses to their comments:

Tiffany:

I have attached a PDF with some variations on the lowercase t. Which reads best to you?

I like your suggestion about keeping the font for personal use. It has actually been used once already in the new logo I created for the design firm I work for. I'll post a link when we unveil the new logo.

Mårten:

Originally my intention was to create a font with only squares and wedges. The challenge came when I came to the 3, 8 and &. I applied the hybrid shape to the w and W. I think that helps lighten them up some. I've attached a PDF - let me know what you think.

Miss Tiffany's picture

The lc_t in the file ty_psychology_02.pdf reads correct.

- What if you remove the gap in your ampersand? Does it need that space?
- What if the bottom facet on the question mark was moved to the right side instead?
- What if the bottom facet on the exclamation mark was also curved like the question mark?
- What if the bottom right facet on the lc_z was flopped?

Still fun.

Ty Wilkins's picture

(Please refer to ty_psychology_03.pdf)

Tiffany:

I removed the gap in the ampersand. In theory I would like for the shapes to be closer together, but I'm not sure that it reads better this way. Seeing both of them, do you think it needs a space?

Take a look at the question mark. Is this what you meant? I think it falls apart at this point.

I changed the bottom facet on the exclamation mark. I like it better. Strangely, it kind of looks like lipstick.

What do you think about the z? It's kind of interesting like this. Not sure it is as clear of a z.

Thanks for all of your comments.

Ty Wilkins's picture

Check out Psychology in use: http://www.newmedio.com/

mårten's picture

It works fine with the hybrid shape. Interesting how characters based on such a small grid can look almost ornamented or 'flowery'.

Ty Wilkins's picture

Hey Everyone,

Below are two lists. The first is a list of the changes I've made since ty_psychology_01.pdf and the second is a list of concerns that I still have with ty_psychology_04.pdf Please give your thoughts on my concerns.

Changes Made:

- flipped lowercase t across verticle axis
- flipped lowercase t's bottom right wedge across verticle axis
- added hybrid shape to W
- added hybrid shape to w
- narrowed the gap in &
- made the bottom facet of exlamation mark rounded

Remaining Concerns:

- Is the G too bulky?
- Does the K look top heavy?
- Is the T too wide?
- Is the W still too heavy?
- Does the X look top heavy?
- Should I add additional characters to the set? If so, which ones?

Miss Tiffany's picture

Ty,

All changes and correction to now are improvements. I think.

- z - crazy character either way. I prefer the latest version, but could see instances where the other might work better.

- ! - Love it.

- X - Is it upside down?

- G - Not bulky.

- K - Might be upside down too.

Ligatures? Crazy if it worked.

Ty Wilkins's picture

I've added a file entitled "ty_psychology_05.pdf" I have added an extra row at the bottom of the file with ideas for changes:

• lowercase l - It would look the same as the uppercase I (eye) and number 1, but I thought it helped the flow and perhaps will make future ligatures easier

• uppercase K - It becomes top heavy instead of bottom heavy. I think it's an improvement

• three capital Xs - I'm leaning to the last of the three, as unusual as it looks

• fi ligature - I decided to attempt a ligature. I'm not sure what others would work

• star shape - Simply a decorative element that I thought looked interesting

Thoughts?

Sebastian Nagel's picture

can't find the file...

Ty Wilkins's picture

You should be able to see the file in the first post now.

Miss Tiffany's picture

I hadn't noticed the -l- being the same I guess that is the fun of these. I'm sure once you start making words you'll notice others things.

- X - 4th glyph from the left, bottom row is working.
- fi - crazy!
- star - nice touch

The fun of this will be, like I just said, when you do go to use it. You'll be able to keep it modular and move bits around to work better within word shapes.

Ty Wilkins's picture

ty_psychology_06.pdf

I've added the K, X, fi & star to the set.

I still think the M and W may be too heavy. So, on the bottom row I have added an alternate M and an alternate W for you to check out.

What do you think?

Sebastian Nagel's picture

This is a funny design :) I like the idea, and it's very well done. I haven't looked at it before, so I can tell what doesn't work for me on first glimpse:

- H (can't tell why, but I didn't recognise it)
- i: no dot? What about mirroring the upper part upwards (so there is a quarter circle with the round part on the lower left side)?
- j: like i?
- z: what if the upper left block was a square?

I think things like & and fi-lig work if they stand alone (i like the idea to do such things), but I don't believe that they will within words. And i fear that they would disturb the recognizability of the other letters, as there are "unknown" elements between them, making the viewer insecure about the rest.

I like the alternative W better, but I would stick with the old M.

The hybrid element is an excellent idea. And I specially like the "flaming" characters like E, F or N.

Ty Wilkins's picture

Sebilar: Thanks for your comments. I have to say that they got me thinking quite a bit. I hate to say, I didn't take any of your advice, but that's not to say your advice wasn't helpful and thought provoking.

I ended up changing the M, W and w. Thoughts?

Miss Tiffany's picture

Nice changes.

M - looks odd. What if the middle bottom module was square?
W - Same comments, but maybe show a few variations. What if the bottom left was rounded too? Hmm. Maybe. And the middle bottom square? What a wacky character.

Sebastian Nagel's picture

No problem, I just told what I see and said what might could work (I don't know if it would). But it's you being the designer, and you know best about the system the design follows.

Ty Wilkins's picture

I thought we should take a look at some of these characters in context.

Check out testing_01.pdf and see different options for the M, W and w.

Miss Tiffany's picture

Can't we just you all of them? ;^)

- w - top version works best, but the letters that don't rely upon a mutated shape are preferable, right?

- W - second from top.

- M - Second from top. BUT, I like the top shape more. HOWEVER, because the shape is so heavy it doesn't balance with the lowercase.

Ty Wilkins's picture

Attached is ty_psychology_08.pdf

I have updated the w, W and M.

Comments welcome.

Ty Wilkins's picture

Currently this design exists as vector shapes in Adobe Illustrator. What are the steps I need to take to build an OpenType font from these characters?

Ty Wilkins's picture

What font building software would you recommend I build out this font on? I'm working on Mac OS X. Thanks.

Miss Tiffany's picture

If you are only using it as lettering, why make a font?

Ty Wilkins's picture

Currently it takes forever to set the type in Illustrator, so it would be nice to have a more efficient way to type it out. Also, I would like to go through the process of finishing out a font. I plan to create other fonts in the future, so I see this as an opportunity to cut my teeth and learn the software and process.

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