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Feels like a lot of companies new years resolutions were to rebrand themselfs. Kodak is newest one that has done just that.
"In another break with the past, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator.
Kodak's new corporate symbol retains the company's distinctive red and yellow colors, but does away with the boxes that have contained the word "Kodak" for the past 70 years."
I think the new logo doesn't say anything about the company. They left out the red box which was the the only original thing they had going for them. I don't know about this one, what do you guys think?