Looks almost like Optima to me, but not quite.

Very tightly kerned, regardless.

I thought of a partially de-serifed version of Americana. (With extremely tight tracking).

- Mike Yanega

Close too is OL Radiant Light

http://www.myfonts.com/fonts/ortizlopez/olradiant/light/testdrive.html

If I had my PLINC book I bet I would see it in there. Awful spacing on that logo, huh? I think it’s a photo type from the 70’s, not something else customized.

I think Patty’s right — at least that’s the closest we’ve seen. (I looked through my three PhotoLettering catalogs and didn’t see a better match).

- Mike Yanega

For anyone with a VGC catalog, it looks alot like Baker Sans - either Display Regular or Fineline Regular.