It look like Treacyfaces’ Arrow to me, possibly with some modifications. (Sorry, no direct link to a font sample, but they do have an online sample setter.)
It’s a bastardized version of TF Arrow and Beaufort. TF Arrow and Beufort were used as the template and the points were changed to make the current FAO logo (see the “W” which was modified) which apparently has more than five versions of itself. Ironically, breaking the rules of it’s own brand.
The logo reminds me very much of what Microsoft did to Helvetica, they changed some points and call their version Arial. It’s a cheap-ass design copout that is becoming all to familiar in the digital age.
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3.Jan.2006 12.24pm
Forgive me! I can’t resist this :-)
ChrisL
3.Jan.2006 12.38pm
It look like Treacyfaces’ Arrow to me, possibly with some modifications. (Sorry, no direct link to a font sample, but they do have an online sample setter.)
3.Jan.2006 12.43pm
I know it’s not this, but wouldn’t it be nice if they used Nick Shinn’s Beaufort instead?
3.Jan.2006 12.50pm
ChrisL
8.Feb.2008 9.32am
It’s a bastardized version of TF Arrow and Beaufort. TF Arrow and Beufort were used as the template and the points were changed to make the current FAO logo (see the “W” which was modified) which apparently has more than five versions of itself. Ironically, breaking the rules of it’s own brand.
The logo reminds me very much of what Microsoft did to Helvetica, they changed some points and call their version Arial. It’s a cheap-ass design copout that is becoming all to familiar in the digital age.