Logo Critique (Flyer Distribution Company)

lars's picture

hi all, working at the attached logo for a flyer distribution company. can't say i'm happy with it right now. one thing
is the spacing in "flyer"... what do you think? thanks: lars

f2g.gif10.78 KB
alchion's picture

I think it is very nice. the colors choosen are not perhaps the best choice if this is for nightclubs, but ideal if this is for general businesses. Where is business oriented?

alchion's picture

One added comment... why singular and not plural (flyer vs. flyers) ?

lars's picture

the company distributes flyers to "display" at bars, shops and also clubs, but it's for an "overall" audience (not party orientated). well my mothers tongue aint english, would you say "flyers2go" instead of "flyer2go"? the idea behind the name is that you have that displays in a bar, restaurant or so and take that flyers if you like one (same like gocard, but for "regular" flyer distribution not just free postcard style flyers). thanks: lars

engelhardt's picture

Also, it is traditionally spelled "fliers" (with an 'i'), though in recent years "flyers" has become an accepted spelling variation.

lars's picture

i guess it's more "common" here in germany to say it like that (flyer2go), flyers2go "sounds wrong" because of the german genitive usage... can't explain that in english. sorry :) ... so? no one else on the design itself?

curtze's picture

it somehow doesn't read nicely, it feels more like to seperate entities. the 2 doesn't seem to connect naturally to the GO. it might be because of the capitals in GO - have you tried lower case letters?

i'm also not sure about whether the individual elements really add up to a logo. maybe putting the entire type onto the cards would help giving it a stronger overall shape / contour.

overall it's a good starting point, but it's not good enough for the viewer to feel that it "absolutely has to be that way, no alternative." (know what i mean?)

lars's picture

yep, i had 3 version. one on a single line and one where all elements are "on" the cards. i'll think about it and post a new version. thanks thomas.

hrant's picture

The tilt-back of the "f" and the beard of the "G" are distracting.
I would make all the terminal shears match the slant angle.
PDF, for some spacing and other micro crit?


mårten's picture

I like it. Not sure about the second card being transparent though. It's too subtle -- I think the difference in lightness is enough.

mårten's picture

...also the problem with the connection between '2' and 'GO' (mentioned by curtze) might be solved if the '2' were to be placed extending into the white space of the 'O'.

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