Need Help for Corporate Identity Guide

tsoler's picture

Hello typophilers

I work on a corporate identity and have to make the guide.
Since it has to be in english and this is not my mother tongue,
I need to have some samples. I did a little research,
but I am not satisfied. Also I realized that there is no
standar terminology. For example I found those 3 descriptions:
logo=symbol+signature, Mark=symbol+namestyle and mark=symbol+logotype.

So if anyone has some good examples please do let me know.

Fisheye's picture

Here is a typical corporate style guide (as found by a Google search). Unfortunately, typical style guides do not contain the breadth of typographic standards one would hope for. I would love to show you some of the comprehensive style guides my agency has done, but we're under NDA. ;-)

Dan Weaver's picture

The last time I did a corporate ID guide it took a year for the research and another 6 months to write. The project was well over $200,000 for a small regional thrift bank. Its a major project and not something you can do as a cookie cutter approach. Each industry has different needs and different uses. Good luck with you project.

Hildebrant's picture

I'm willing to share work with you that our firm has done, and other work I have collected. Email me, and I can help you further.

Miss Tiffany's picture

Kyle, you should create a wiki entry about Corporate ID and share with all of us. :^)

Vagari's picture

This is one of those things I've been thinking about for a long time. Of course there is never any time to write up things like this. And it's tough when you're the only designer at a company. Hopefully someday, after reading up on all this stuff from places like this, I'll get to devote some time to creating standardization documents. :)

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