Business card

__'s picture

hi, I'm designing my own business card.

which one does work better?, futura (1) or avant garde(2).
What other font (with the same feeling) would you advice me to use?
How would you improve the design? I would like to give an impression of elegance and simplicity.
grafics below the logo in the second one is there to remind the design of my website. would you use it or not?
thks in advance.
gregtwo versions of my business card

hdschellnack's picture

Futura works much better, but the Caps do need more spacing and you should kern the letters manually. Nobel and especially Neutraface would be less-overused alternatives.
Btw, I'm not sure the way you have something in every corner really looks elegant or simple.

__'s picture

thk you for that, i saw nobel and i really like it.
sorry but i'm not used with typographers language, do you mean uppercase letters need more spacing? and (very sorry about that)by kern manually do you mean that I sould work the spaces between each letters? thks again

fishie's picture

yup, kerning is the term used when the spacing between type caracters is adjusted to get consistent and even letter spacing.

Dan Weaver's picture

HD, Neutraface is an excellent suggestion. Give it a unique look. Greg I don't follow the logo/monogram on the lower left. I can make out the G and thats it. Dan

hdschellnack's picture

Greg... don't get me wrong, but on your businesscard it says

__'s picture

hd, i was excpecting that reaction. and I understand it. actually I never studied graphics or design. let's say I studied everything i know by myself, but never digged enough the filed of typography (badbad i know). I expect from this forum to learn more about it. You can judge if I can call me a designer or not by surfing my website.
...

__'s picture

daniel, the logo is "GWK". I'm still looking for Neutraface but can't find it, any link? thks.

geraintf's picture

neutraface
http://houseind.com/house.php?kit=NEUTRAFACE-FO

had a look at your site. why not use a detail of the dome/weathervane image as a background for your card, nicely cropped?

adriano's picture

well, regarding those legibility issues, I'm also starting a new logo for a webdesign company called GWS and the concept is very simmilar. I don't mind that the logo can't really output the GWS on the first look (this is a topic on it's own). I tend to understand this kind of logos as a brand, a symbol... what can you read on this,
(no way the angles & thickness are finals, just a sketch):

__'s picture

thks geraintf for the link. actually I was thinking about using a background image in the business card. still got to try it.

__'s picture

thks geraintf for the link. actually I was thinking about using a background image in the business card. still got to try this

Andriano, I like where you're going with your logo, however at first glance i read QUE.
The W really makes me think an "U" maybe because of the horizontal line going on the right below the "S".
I think the way the middle line of the "S" ends (going up) doesn't help the legibility of an "S" but seems more an "E".
... but I think you're on the right way.

Dan Weaver's picture

I understand branding, but unless you are Coca Cola or IBM and can spend millions of dollars on branding you should keep it a bit simpler. Remember in this world of the internet the attention span is about 3 seconds.

Dan Weaver's picture

I have one other thought Greg, instead of printing your logo either blind emboss it or a heated stamp on a paper with a linen finish, very classy.

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