Britvic

Richard Hards's picture

Looking for the logo at www.britvic.com I found several PDFs with this same vector rendering.


Looks like it started out life as Copperplate. It really is truly hideous. Most of the serifs don't match, the baseline is very variable and the V isn't even the same height on both sides.

I hope the C is meant to look like a piece of fruit, I can't think of any other reason why it should be that shape.

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