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hey members and professionals,
i have a general question regarding ligatures. i know ligatures from books, usually used when it's long text. for ME ligatures have an old-style look and feel. nice, but i wouldn't use it in business letters etc.
we purchased the font kievit to use as corporate font.
now my client wanted to know how to use the ligature. i proposed not to use the ligatures, because of what i've already written.
my clients opinion is that it gives a sophisticated feeling.
we both asked ourself, is it just a matter of personal and subjective feeling? and why not use it everywhere?
sorry i am still a design student...
WHEN DO YOU USE ligautres? would you use them for a company which does marketing, design and communications?
opinions greatly appreciated :-)