Question about a custom logotype for a poster for a theatre play

karmachameleon's picture

I need oppinions if it's a good choice of style, since I want to go a little vintage on his one.

The play is about hippies and all that crap. I have the concept for the poster already, I just need to execute the idea, and this is the one thing that I'm not sure about. The poster is inspired by blotter art, and will essentially be a sheet of blotter with this logotype underneath the blotter (I am planning to take out the pieces of the actuall blotter so you can see the logotype, like a puzzle).

Oh, and the play is called "The Grateful Alive", yeah as in "The Grateful Dead". :)
I need (with your help I hope) yet to figure out the placement for the "The" and the "Alive". I'm thinking: "The"--top left, "Alive"--bottom right. But I'm not sure about the style.

Any help appreciated.

Edit: Aaargh, stupid SmartyPants ...

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grateful_typo01.jpg46 KB
Jan Sandvik's picture

I can't open your attachment... are you sure it's a jpg?

karmachameleon's picture

OMG, It's OK now I hope ... How can I post images here?

http://www.dnevnikeklektika.com

Jan Sandvik's picture

You need to install Flash Player 8 to upload images in threads.

karmachameleon's picture

I have it, but I also have flashblock that is probably intervening. OK, enough offtopic. :)

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Dan Weaver's picture

I kinda like the look but would look at a Capital G. That era you didn't need graphics to balance in terms of shape, you only had to make them fit.

I was actually at the original Woodstock

karmachameleon's picture

"I was actually at the original Woodstock"

Whooohoo, really?! That had to be really cool experience. So do you remember any of it? (Just kidding :))

I have considered a capital G myself, but this is just the first draft, as you can see I didn't even bother to fit it to the sheet of paper. :)

I will post a followup the day after tomorrow, I won't have internet access for about 24hrs.

I was kinda thikning to throw in a fat outline (not too fat though) and adding a "3D"--graffiti like 3D, to go aroud 3-4cm to the south. Also some shading on it.

I'm just typing what I'm thinking right now, we'll see ...

Thanx for taking the time to respond.
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karmachameleon's picture

Hi people, I apologise for resurecting an old topic, but I just wanted to report an update to my project.

Here's the preview of the yet unfinished poster. I am interested in comments on the logotype itself as I think this is it, and also advices for the typeface for the "misc. information" (sorry, I don't know the rigth term, names of the actors and such).

As you can see it is in the bottom right now in Helvetica bold, but I don't plan on leaving it in Helvetica.

Suggestions anyone?

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Dan Weaver's picture

I like it but substitute the v symbol with a hand holding a daisy. The v symbol was used in that era but it was also used as the victory symbol by Churchill in WWII. The daisy was a pacifist symbol for peace.

Now on the type "The would never be on a straight line It would follow the curve of the characters below. The h would drop and tuck under the t and get larger and the e would follow the curve and become larger (filling the space). These posters were hand drawn and they took liberties to fake spacing. The second l in gratefull looks like a t. Once again make Alive fill the shape and follow the curve. Destortion is a good thing for 60s a look.

karmachameleon's picture

Thanx for your reply Dan, I completely agree on the distortion comments. The minute I posted it here I thought to myself: "Man, this has to flow better.". :)

As far as I know, "grateful" is spelled with one L, or have I just made myself the biggest ass on the forum? :)

PS

The comment for the v symbol stands as well. You know so much about this Dan, I have surely learned a lot, so thanx once again, you've been really helpfull.

The whole logotype was actually hand-drawn and then hand-traced, so I might look into the freehand option as well.

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timd's picture

The and Alive and the G are much more of the genre you are trying to recreate, your first post is more along the right lines, your other characters are a little bit blackletter meets art nouveau. The swash on the bottom of the t is hindering recognition, you could look at bringing the f down to link to the swash and have the t as a more recognisable character, btw your a & e counters look white rather than the background pattern
You are right about the spelling of Grateful.
As for the v sign (although it wouldn't be ideal for the UK*) I think, given the context and style of the poster, you can use it if it doesn't have any local cultural connotations beyond peace.
Tim
*I first thought you were telling the Grateful Alive to go forth and multiply (or rather a more Anglo-Saxon term)

karmachameleon's picture

>"The swash on the bottom of the t is hindering recognition"

Unfortunately I don't understand what you mean. Could you please rephrase that in simpler english? :)
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dave bailey's picture

He means where the bottom of the stem of the 'T' turns to a loopy/flare

timd's picture

David is right, apologies for any confusion.
Tim

karmachameleon's picture

I just wanted to let you guys know that this is how it ended up. Thanx for all the help, I really appreciate it, but I'd like it if I had some more time to play around with this.
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dave bailey's picture

Are those references to acid tabs?

Dan Weaver's picture

Nice work a combination of 60s and modern. Good Work!

Norbert Florendo's picture

FYI-
Just from an historic point of view, here are two of the only "Grateful Dead" posters I could spot that used a forms somewhat similar to your treatment.

For New Year's Concert Dec. 31, 1991

1967. Artist -- Robert Fried

Most of the "Dead Heads" relate these styles of lettering classic Greatful Dead as used in these posters of mid-sixties.



dave bailey's picture

Those last 3 posters are unreal.

Norbert Florendo's picture

Those last 3 posters are unreal.

Naah, man... (sfx: long drawn out inhaling sound)
Like they're really far out!

timd's picture

References Jamie Reid nicely too.
Tim

karmachameleon's picture

> "Are those references to acid tabs?"
Yeeeep... :)

>"Just from an historic point of view, here are two of the only “Grateful Dead” posters I could spot that used a forms somewhat similar to your treatment."
That's exactly what my professor said when he saw the initial sketch, but I have never seen those posters, although I was going for that kind of "look and feel". Anyhow those posters are incredible!
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karmachameleon's picture

> "Are those references to acid tabs?"
Yeeeep... :)

>"Just from an historic point of view, here are two of the only “Grateful Dead” posters I could spot that used a forms somewhat similar to your treatment."
That's exactly what my professor said when he saw the initial sketch, but I have never seen those posters, although I was going for that kind of "look and feel". Anyhow those posters are incredible!
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