Logo for Wedding Accessories/Favors Company

cio's picture

I was working on a set of trademarks for a small wedding accessories and favors company. This is what looks like the final round and I was hoping for some comments.

cio's picture

I guess it didn't post the first time, here it is:

hrant's picture

I'd rather see the two "e"s facing each other,
forming a heart. Now they look like a guy
with glasses and a moustache! :-)

hhp

paul d hunt's picture

i like the bow. i didn't see a guy with a moustache.

cio's picture

Thats so funny! i never thought if it that way...originally, it looked more like this:


When I was told that the two "e"s hinted at a bow, I thought it might be nice to make it literal.

engelhardt's picture

I also like the bow (of the first option), but I can't help being immediately drawn to the word "vents" at the end of the logotype. I think there's almost too much difference in style and color between the bow and the type. I don't read the bow as part of the name, just a symbol stuck inside it: expressiv}{vents

hrant's picture

> a guy with glasses and a moustache!

Now I know exactly what I was seeing: the
Captain Biggles character in Monty Python.
Or did he not have a handlebar moustache?

hhp

dezcom's picture

"> a guy with glasses and a moustache!"

I resemble that remark :-)

ChrisL

cio's picture

I really want to keep the ribbon/bow as an element in the design...any ideas on how not to make it look so moustache-ey?

hrant's picture

Make them look more like "e"s, or make it asymmetrical.

hhp

cio's picture

Thanks for the suggestions...I'll see what I can do

deesse's picture

as someone who is actually in the wedding industry, i think that the first combo design is the best design. the key for me is to make the logo stand out because this industry is so heavily saturated with imagery. the e's that make the ribbon make it unique. i would not change it.

hrant's picture

Certainly, don't change it just because of me!
But you might still want to play with the stroke
weight distribution.

hhp

sim's picture

>I was working on a set of trademarks for a small wedding accessories and favors company

Is the word expressive-events is suppose to be print on the object? If so, I don't want to break the work you've already done, but I find the word is too wide for the object (small wedding accessories) is gone to be printed on.

timd's picture

You could look at creating the bow from just one of the e's and keep the other for events. This might be one place you could start from
http://www.myfonts.com/fonts/linotype/poetica/supp-lowercase-endings-i/

Tim

cio's picture

Here is a new version, i changed one of the e's to a different typeface and brought the kerning between the symbol e and the "vents" to make it look more like one word. Whaddya think?

Chris Rugen's picture

The lowercase 'e's in the bow feel a bit disturbing to me now, not so much the right-reading one (I like that one a lot), but the reversed one. Also, I'm not so sure your type should have so much letterspace. If you want to make the overall impression lighter, go with a lighter face or an italic. Letterspaced lowercase disrupts the word shape and the relationship of the letters, hurting the viewer's ability to get a quick read.

You probably don't have to make the fact that the bow is made lowercase 'e's so direct. I recommend separating the two and just setting some good easy-to-read type and allowing for the 'Ah ha!' moment with the flower mark. Or, you could add the reversed pink 'e' to the brown initial 'e' in both expressive and in events...might work.

Have you tried italic type?

Miss Tiffany's picture

Cio,

You've found a clever way to use the two e(s) as a bow. I prefer the original as it seems a little less "worked over". I wonder if you really need it in the name also. If you simply chose a nice typeface and then used the mark alongside or elsewhere I think it would be stronger.

I also don't think you need the pink underscore, especially at that weight. What if you make it thinner and hand-drawn to tie-in with the hand quality of the mark?

cio's picture

Thank you all for your comments so far...I have found them very insightful.

Chris, I had tried italic type (in the very early stages of the design), I found that including the symbol along with the italic type didnt work as well. The client and I had agreed that the symbol should be able to be part of the logo itself but be easily separated from the logotype in order to be used as an icon or watermark on some materials. That is part of the criteria that I must work the design around, but if you have any other suggestions I would be happy to hear them.

Miss Tiffany, I will try a version with the pink underscore at a lighter weight and one that is more hand-drawn as well. Thank you for the suggestion.

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