Indices : Designers : Jim Ford

Jim Ford (b. 1981)

Jim is a type designer with Ascender Corp. and a graduate of Columbia College in Chciago, He has also started his own foundry, VersaType, to market his own type designs.

"I like to think of typefaces as voices for the content they are presenting. In some cases, they are merely gladiators, trained to fight the forces of less-than-perfect conditions. Type is [not only the most effective, but also] the primary vehicle for visual communication. Thanks Gutenberg!" - Jim Ford

Font families currently in production for VersaType include: Kingston, Magneticus, Coggeshall, Ford Sans and Ford Serif

Related Links
http://www.myfonts.com/foundry/versatype/

http://www.ascendercorp.com/