What goes with Rotis?

Marie Jumpertz's picture

We're redesigning our in-house magazine and I'm interested in getting some recommended fonts for headlines/subheads. We have to use Rotis Semi Sans for the body copy (corporate style and all) but what we use for headings is open. The design/content of the magazine is fairly straight and serious, but we're looking to make it a little cleaner, sharper and more contemporary while still maintaining its professional (somewhat straightlaced) positioning.

Any suggestions?

Dan Weaver's picture

I suggest not using Rotis Semi Sans for text. Use it for your Headlines only. Its not a text face.

Marie Jumpertz's picture

Unfortunately that's not really an option...Rotis Semi Sans is pretty much a dictate. All of our publications use Rotis Semi Sans for text and it can't be changed.

hrant's picture

That's a hard match to find...
Why not use the Semi-Serif cut?


istitch's picture

a condensed sans like DIN or Trade Gothic.

you can also use another Rotis weight(em)i think that's what Rotis is all about.

regarding rotis, i just used it in a project and the font that i have has really funky spacing and i had to spend a lot of time kerning (more than other fonts).

has anyone had a similar experience with Rotis?


sim's picture

What do you think about this typeface?

Norbert Florendo's picture

> What goes with Rotis?
    --Answer: Potatoes.

Sorry, just a little Aicher humour. Many of Otl Aicher's design theories were cooked up in the kitchen, as presented in his book »die küche zum kochen« (The Kitchen's for Cooking), and rotis was derived from his town Rotis/Allgäu and for both "cooking" ideas and food.

Since Rotis Semisans is mandated by your corporate style guide, I strongly suggest that you follow the styles presented in the corporate literature of ERCO the light factory.

The Rotis type family was developed much from Aicher's own theories on typography and readability, and as such, works better in concept than in practical application.

The reason why you should closely review the usage of Rotis by ERCO is because Klaus-Jürgen Maack, the founder also ran the famous family printing firm Druckhaus Maack. It was through the strong relationship of Aicher and Maack that Rotis became possible, thus ERCO adapted it as the corporate typeface.

I would say that ERCO made great efforts in adapting the type family for literature as well as titling on their web site. You might as well benefit from one of the best usage of Rotis I have seen, and mind you, that is no easy task.

ERCO product and corporate literature PDFs download links:
> Main literature download page
> ERCO -- Vertical Illuminance Brochure, a "must see" for Rotis type usage.

Norbert Florendo's picture

BTW Andre -- I think JY Décennie may work very well for titles with Rotis Semisans as text. It looks far more delicate in design when compared to Rotis Serif and just might take the "edge" off a very corporate look for the magazine.

Marie Jumpertz's picture

Thanks to all who replied - you've given me some really good suggestions to play with. I'm intrigued by JY Décennie, not just because of its look but because it's "based on Australian and New Zealand wood type" and I work for a decidedly Australian organisation (nice fit!).

Stefan H's picture

Decide for yourself if anything here goes with Rotis?


s k niiranen's picture

Credibility... out of window... (sorry, couldn't resist).

You might try Bodoni or Didot in headlines if they fit your corporate image. Mentioned Din (check FF Din Condensed family) and Trade Gothic would be nice too.
Anyway, Rotis is not hardcore magazine typeface, it suits better for brochures or customer magazines.

paul_serif's picture

I've only just come across this this.... did you go with Decennie, Marie? We chose to use it as our corporate font at SANE Australia for absolutely everything except web - it's an exceptionally good modern font.

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