FF Meta vs Lexus Opti
Dear Typohiles,
We have been working with a UK Insurance company over the last couple years assisting them with their new brand. Up until last week, they had more or less decided that they were going to implement FF Meta on a corporate wide basis. One of their Marketing team was then sent a TrueType font called Lexus Opti. We compared Lexus Opti with FF Meta, and the resemblance bewtween the two typefaces was uncanny. Now I became very suspicious that someone had just basically saved Meta and renamed it as Lexus Opti and passed it off as their own design!
I have since learnt that Opti fonts are in fact valid commercial fonts, but they have not been updated in the last 15 years, and would not be supported.
I need to come up with some further argument points for our customer, not to go with Lexus, but
embrace FF Meta.
Can anyone please help me with this, with regards to the technical unsuitability of the Opti fonts and provide a history of this range of Opti typefaces.
Look forward to hearing from you
Kind regards
Neil
Terrapin Solutions



















14.Oct.2005 7.12am
I have since learnt that Opti fonts are in fact valid commercial fonts
Let’s say “valid commercial font” is a stretchable concept, when one considers
their collection consists largely of rip-offs and pirated designs. I suppose you don’t buy your Rolex watch from a suspicious street vendor neither. :^)
14.Oct.2005 7.19am
Could you join a link for the Lexus Opti typface you’re talking about?
14.Oct.2005 7.54am
Is is ok to attach a zip file containing the font?
14.Oct.2005 7.58am
That would likely be a bad idea. Wouldn’t want to give the makers an excuse to come after Typophile.
14.Oct.2005 8.29am
Not a zip file, It would be a bad idea as sii wrote. A link to know where to buy this typeface.
14.Oct.2005 8.34am
To be perfectly honest, i’ve searched the web, and cannot find anywhere that sells it, no mention whatsoever. I’m away on holiday now until 24/10, so think I will leave it until then, but in the meantime, if anyone can add any more arguments it would be much appreciated, and i’ll pick it up on my return.
Thanks to all for your input so far.
Neil
14.Oct.2005 8.45am
i’ve searched the web, and cannot find anywhere that sells it
well that should settle it then, shouldn’t it? if you can’t purchase the font, then you wouldn’t want to use it for corporate branding. at least that’s my line of thinking.
14.Oct.2005 9.03am
> they have not been updated in the last 15 years
How old is Meta?
hhp
14.Oct.2005 9.06am
The wiki is your friend... ’early nineties’ :-)
http://typophile.com/wiki/FF%20Meta
14.Oct.2005 12.12pm
Lexus Opti is probably FF Meta, just renamed. Meta is the corporate font for the Lexus brand, and about 18 months ago i made special kerning pairs on behalf of the agency’s art director in LA. I suppose they paid a license to FSI which gives them the right to rename the font. It does not, however, give anyone the right to sell the font under this new name. The copy you have is thus a double rip-off: someone stole it from Lexus or their agency who have signed a contract which only licenses it to them. So Lexus could get sued by FSI, and whoever copied the font could be sued both by Lexus and by FSI.
Anyway: how could you even consider using a font for business whose legal provenance you cannot ensure? “One of their Marketing team was then sent a TrueType font” - what sort of procurement is that? Tell you client to stay away from illegal software, as it’ll cost them. Especially now that i know about it.
14.Oct.2005 12.17pm
“The wiki is your friend… ‘early nineties’ :-)”
Meta was first designed for the German Post Office in 1985 and called PT55, and then redigitized for my design company, MetaDesign, in 1990 and named thus. Check my blog at www.spiekermann.com for an article on the excat history. That makes it 20 years.
14.Oct.2005 12.20pm
Go Erik!!! :-)
14.Oct.2005 12.27pm
“Go Erik!!! :-)”
thank you, and thanks to Jürgen Siebert for alerting me to this thread.
I am surprised – nay: apalled – at the lack of initiative by some of the designers out there. How difficult can it be in the age of Google or myfonts.com to find out the name of the original designer? And then write to me directly to get proper facts rather than all sorts of hearsay? Not all type designers are dead and you don’t even have to go to the library or the bookshelf, like I have to when I do my research for the upcoming new edition of the FontBook. It is so easy to find at least the first traces, but you cannot rely onn the web entirely, not even on wiki. There’s too much copy-and-pasting going on. And mistakes are just as easily copied as true facts. Get a lead, then do you own fact checking. Never rely on the first source that comes along. Even Myfonts.com just publishes what they come by, and that is not necessarily always true. Nobody can double- and treble check all the 30,000 plus fonts out there, but at least we try.
14.Oct.2005 12.46pm
> Lexus could get sued by FSI
I’m curious, are you sure?
Does the contract say they’re responsible for third-party piracy?
That seems like a contract nobody would [knowingly] sign.
> I am surprised – nay: apalled – at the lack
> of initiative by some of the designers
Frankly, I would instead commend Neil for worrying
about it and asking - most designers wouldn’t bother. :-/
And apparently Typophile worked for him! :-)
Thanks to you and Jürgen too.
hhp
14.Oct.2005 1.23pm
Great to see the Wiki entry updated so quickly.
http://typophile.com/wiki/FF%20Meta
14.Oct.2005 1.33pm
I hate to say it but most people in the business world don’t know anything about intellectial property and whats worse, they don’t care. I site P22’s Cezanne and Starbucks. How long did that take to get resolved? Thus the legal profession is still in business. Erik should be pissed off.
14.Oct.2005 1.49pm
Totally. Just not at Neil I hope.
hhp
14.Oct.2005 2.31pm
Neil was asking for good arguments to encourage his people to NOT use the cheapo font. I think its fabulous that Erik can give him immediate feedback in such strident language. Our type team keeps trying to fight the good fight here at MegaCorporation, but we often run into just exactly what Neil is running into from people way higher on the corporate totem pole than us minions.
In fact, I just got a job in from a not-to-be-named outside vendor that used OPTIDianna, which is a rip-off of Elsner+Flakes Ballantines faces. We were able to stop that one in its tracks. We ordered Ballantines for ourselves and forced our vendor to do the same. Score one for the font police.
kristin
P.S.: there IS a website that has an order form to purchase these font on-line or via phone but I’m not posting the URL here!
14.Oct.2005 10.06pm
P.S.: there IS a website that has an order form to purchase these font on-line or via phone but I’m not posting the URL here!
Oh... but you simply must Google them.
You’ll laugh. You’ll cry. You’ll kiss $399.95 goodbye for the “Compact Disc Type Library Volume 1”, featuring “400 Unlocked Type Faces” that are “Ready-to-go. No phone calls.”
Also, be sure to read “The Truth About Packaged Digitized Fonts” which expounds upon the prevalence of font piracy...
“Highly visible in the font market today are businesses that package very poor quality fonts. Fonts which are gathered from various sources and offered at prices so low that a prudent person should realize that something is wrong.”
$399.95 for how many “Unlocked Type Faces”?
15.Oct.2005 4.32am
How many times have you heard someone say “the desk top publishing quality will get better as time goes on,” or “it’s good enough.” The facts are that it won’t get better and the output will always be “good enough” until educated type consumers learn to avoid the opportunists, and stop short of being tricked into buying inferior products.
Google can be such fun can’t it?
Tim
15.Oct.2005 9.07am
I wonder if Toyota can go after the font maker based on use of the Lexus trademark?
When Nike started making a line of “Verdana” ladies golf gloves* and bags, out of interest I asked our TM people if it was kosher. I was advised that as an unrelated product there wasn’t much we could do.
But this seems different - McDonalds shot down at least one McFont with nastygram letters, I’m sure Lexus could do the same thing.
* http://www.dickssportinggoods.com/sm-nike-verdana-golf-glove-women—pi-1...
21.Oct.2005 9.16am
A big thankyou for all those who responded, having just returned from holiday, I can see this has been a hot topic. I will esnure that this information is conveyed to our customer.
Kind regards
Neil
25.Oct.2005 6.31am
OPTIDianna, which is a rip-off of Elsner+Flakes Ballantines faces
Funny. They appear to be the remnants of an old compnay that used to do type casting here in Chicago. One of the presses I ocassionally work on has some Monotype-cast handset that I think came from them.
While the 18-point Lydian we have is the worst casting of a typeface I think I’ve ever seen, I’m a bit shocked that these folks would be engaged in the seedy underbelly of font piracy. I guess Chicago’s gone to the dogs.
3.Nov.2005 7.33am
Hello Typophiles,
Well I have some good news. After conveying the information to customer, they have now placed an order for a 5000 seat license for four weights of FF Meta. This really is such a great forum, and am so pleased that I posted the orginal message.
I would like to personally thank everyone especially Erik, and Hrant (for protecting me) and all the rest for their input.
Kind regards
Neil
3.Nov.2005 7.51am
Cha-chinggggg.
I think some donation (by whoever) to Typophile is in order.
hhp
3.Nov.2005 7.56am
Funny. They appear to be the remnants of an old compnay that used to do type casting here in Chicago.
That company has a legacy of font piracy going way back before digital type. “Type Films of Chicago,” part of the same company, offered a huge library of duplicated and renamed (“similar to”) film fonts which they sold to type houses. If you look at one of their old catalogs, you can even spot a character here and there that is backwards or upside down or the wrong weight. The originators of some fonts did this to determine who, among their customers, were pirates.