1st Signs Lettering.

Hildebrant's picture

Normally I would never consider using -- let alone drawing -- this type of 'ultra-geometric' lettering. But for this application (a sign manufacturer) I think it is the most appropriate solution.

I'm eager to hear you throughts on the weight distribution and such. I have taken the top arm of the S glyph and brought it in a bit, to counter balance the character so it doesn't look like it it falling forward. I wonder if this is appropriate, etc.

Your thoughts?

[Edit: I attached another PDF which details what they mark will look like in normal application]

[Edit: I have posted the finished results]

AttachmentSize
1stSigns_Trademark.pdf13.96 KB
1stSigns_Trademark_BETA.pdf10.89 KB
1stSigns_03.pdf13.82 KB
1stSigns_04.pdf9.6 KB
1stSigns_BusinessCollaterals.pdf78.92 KB
timd's picture

The vertical stem of the G looks a bit heavy to me, the open counters on the S looks a bit shallow in their depth (especially in the reversed out versions) and I wonder if the top left of the 1 needs the angled shape.
Tim

Hildebrant's picture

I attached a new PDF.

I agree, the G needed to be thinned up a bit. But I dont think the vertical arm needs to be the same size as the horz arms on the S. I think it need to be a tad bigger optically. I opened up the counters on the S. Technically it looks better, but I think I might like the sophocating looks. This needs to be really tight and compact. The hacked off serif on the 1 doesnt work. There is a nice flow that is maintained from the top of the one through the S and the T. I want to try to kep this flow.

Your thoughts?

Hildebrant's picture

PDF 04 is a comparison of the more open horizontal counters vs. the tighter ones.

beejay's picture

This looks fairly solid. The S works. I like the version with the smaller counters. The one minor quibble I have is the G form. In this case, because of the decreased counters, the G might work better with a very small horizontal crossbar that better distinguishes it better as a G.

Are the brackets part of the mark? I like, but I'm biased.

Hildebrant's picture

I did try the cross bar with the G, but it really just kills the counter space even more. The brackets will be part of the mark. I realise this is nothing original, but for the task at hand, I think it really works. The idea is that they form the 4 corners of 'a sign'.

Did you like the S with the more open counters, or the one which is a little tighter? I'm still found of the tightness.

beejay's picture

yeah, tighter counters seem to work better.

timd's picture

You are right to keep the original 1, the mod I suggested looks too precious in practice. I prefer the look of the opened counters, I think that it will need them if the logo is being used at a small(ish) size, although you could keep them for large applications like vehicle livery. The slightly smaller G works well.
Tim

Hildebrant's picture

Any other suggestions?

Hildebrant's picture

I thought I would post some of the business suite and collateral that we have developed for the mark.

(See PDF in original post)

Cheers!

timd's picture

Looks good, and always good to see the results of crits.
Tim

stephen_k's picture

what font is used for the Italic 'sign of distinction' strapline?

nice work by the way

Hildebrant's picture

Thanks.

The font for the tagline is Reykjavik One, the B weight, from Psy/ops: http://www.psyops.com. The other is, of corse, custom.

They are making a really large exterior sign of this as we speak. I will post photos of that, if people are interested.

ebensorkin's picture

I would like to see it. So, yes please post the photos.

I really like your solution. It has interest and verve without compromising use or taking on a hubristic bombast . Put another way - it has a nice restraint.

Cheers!

Hildebrant's picture

Eben,

Many thanks for the kind words.

Chris Rugen's picture

I like them as well. Nice work.

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