Interesting that you want to stay away from 'graffitti fonts'... most designers would start there, but it's often too stereotypical. Nice to see you want to look deeper. On the same note, stay away from any stencils or fauxtoshop spraypaint effects.

I would suggest Whitney:

http://www.typography.com/catalog/whitney/testdriver/whitney-black.html

While designed for museum signage and wayfinding systems, I think Whitney Black - set in all caps - for a DJ TV show would be an interesting concept. DJs are all about crowds. They control the rhythm and flow of the people. And Whitney was designed to help control the flow of crowds. Base the logo off of Whitney, put in some strong iconic reference (record groove marks, headphones, etc.) and see where it takes you.

Not feeling Whitney? Try another direction. PSY/OPS's Reform or Serus:

http://www.psyops.com/html/specimens.html

Great suggestions! You definitely get what I am going for. The illustration will be of a girl mixing music on a turntable.

check out what jean francois porchez did for beyonce knowles' fashion line.

also, check the custom lettering for fannypack

if you're avoiding cliches, you may want to stear clear from blackletter as well. it's unfortunate that this genre has been overused by the rap/r&b scene.

below is a link for a website that has edge and although I may not use a font this futuristic, it has that DJ feel.

http://www.2advanced.com/portfolio/highersource/index2_withintro.htm

Look around Positype: http://positype.com/source/fontview.php

YUMI: http://positype.com/samples/sample-yumi.gif

AMP: http://positype.com/samples/sample-amp.gif

Donald Beekman's stuff has a lot of hip-hop flavor, especially FF Flava:

"An active member of the Dutch music scene, Donald Beekman designs a lot of hip-hop CDs and related ephemera. He says he found that Aachen Bold, being bold and rough, was often requested by his clients. Working with Aachen gave him the idea to develop a more outspoken alternative with a more contemporary feel. The first version of his new typeface was used on a CD called Rap Flavas, hence the name FF Flava. Used on a lot of music fliers, FF Flava's claim to fame came when it was used as the headline font in the book From Brooklyn to Breukelen, a summary of 20 years of Hiphop music in the Netherlands. Beekman calls it his "ultimate nu-skool Hiphop font." The four weights of FF Flava can be layered for instant logos."

I like this one

http://www.myfonts.com/fonts/positype/kari/

Ha! I was going to suggest Kari before I saw your link to the DJ site, and that got me thinking about Positype's other faces.

This question made me think of Jeremy's Tankard's Shire Types, which are also very dark and quirky, sort of industrial gone nuts, and very well done, with a lot of options. Flava is different but has some kind of similarity.

aha! i forgot to link to the jfp stuff:
http://www.typofonderie.com/alphabets/view/Dereon
there's even some good text behind his rationale for defeloping this identity. worth a read!