Typographic Advertisement

Paul Cutler's picture

For lack of a better place to post it, I chose this section for a recent ad that is typographically based. Any criticism is more than welcome:
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peace

Norbert Florendo's picture

Just like Paul... safe & bland.
Sorry, I saw the Rolling Stones in concert a few days ago. Need I say more?

-------------------------------------
Yes, I'm old, but I'm not bland!

adnix's picture

yeah, sorry but it's not very exciting. Doesn't make me want to go to the concert, or if I were already at the concert, buy the poster as a memento.

Those photos of Paul look so stock photography.

Watch your alignments with different elements. Also, I would make the quote from "The End" ragged left instead of ragged right.

Paul Cutler's picture

The ad is for a Billboard magazine tribute to Mr. McCartney. No choice on the photos, picked out by the artist. I'll take a look at the alignment of the quote. It actually started as pure typography and then the suits got involved and demanded photos. There goes the glory of the world…
peace

hrant's picture

Please use a real Cheltenham instead.

hhp

Dan Weaver's picture

Those are truly awful pictures of a guy over 50 trying to look young. What I would suggest is using only one photo, make it large so you don't focus on the retouching, awful. Egos are larger than heros

Paul Cutler's picture

If you think these look bad at this size (and believe me I totally concur) - you should see them full size - they are much scarier. I have no choice in this matter so I tried to minimize their impact by making them smaller and enclosing them in some kind of structure.

- Egos are larger than heros -
In my position I'm stuck between the loved and the lovers. It's very hard to tell who is more deluded.

- Sorry, I saw the Rolling Stones in concert a few days ago. Need I say more? -
Not really…

I do appreciate the actual critiques…

peace

ebensorkin's picture

I wonder why the brown? I think I might like a stronger color to go with paul & the blue in the backgrounds of the photos. What about some sort of Fushia purple or red? It's hard to know if I am seeing the real color you intend of course... Photos-wise I think I like the blue backgrounds best. Any chance they could all be blue? In terms of layout the U bothers me a little because the bowl of the 'u' isn't as plain as the openings in the other letters. Maybe the photo could blend into the background a bit towards the edge. Actually. Did you try black letters ( or deep grey ) & a white background? That might be sweet. What about breaking the thing into 4 rectangles like this:

P A

U L

That's what occurs to me at first.

ebensorkin's picture

> It’s very hard to tell who is more deluded.

In many walks of life. Indeed.

-e.

Paul Cutler's picture

Alright - back to work. Thanks Eben for your suggestions. It will be some time before I can try them - but try them I will.
peace

ebensorkin's picture

Cool. I am curious to see what you do.

Dan Weaver's picture

Paul I have an idea. Take one of the pictures and make it black and white, colorize it and posterize it. Make the picture into a icon and use it as a background and insert small photos if needed.

Paul Cutler's picture

Now we're rolling - so far I have played with Ebens ideas - the bowl of the u is slightly altered to appear a little more regular. I really like the blue background thing so I replaced the top and bottom photo backgrounds - the masking is down and dirty right now - nothing like masking hair! I like the white with black text - but unfortunately the suits seem to think that we have to get our moneys worth out of the ink we use - so white space here is generally a no no. We shall see. Perhaps Dans idea is the answer to this although in my mind it gets a little busy - you never know…
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thanks and
peace

antiphrasis's picture

Paul,

Looking at the layout of the letters, it almost looks like an ambigram. 'p' < - > 'ul' and have an 'a' you can flip upside down.

antiphrasis's picture

Paul,

Or maybe get some inspiration from old Beatles album covers. Here's a few: Let It Be, A Hard Day's Night 1, and A Hard Day's Night 2.

Work with the squares. Maybe have four squares with photos (b/w and halftone them), and then have one letter in every square, in full color, covering parts of the photos. Plus one part tasteful photoshop magic.

timd's picture

With the black type (especially) the amp in the P is making an awkward shape can you retouch it and the cable out and centre the figure in the counter (if you are not allowed to retouch, by centering it you would make more sense of the amp). The picture in the U looks stretched horizontally and the quote doesn't appear to have a relationship with anything else, maybe by removing the picture in the U and using the counter for the quote it will tie in. The column of addresses is also looking out of kilter with the logo.
Tim

mica's picture

I always wish the city was easiest to spot, especially in a national ad for a concert.

I know you didn't get to pic the photos but, where's Paul's Hofner bass?

Maybe I missed it, but I haven't seen that email from you, Paul. Please send it again when you get a chance. Thanks!

Jem's picture

Good lord!

Paul is one small step away from:
http://g.sheetmusicplus.com/Look-Inside/covers/5436831.jpg

Paul Cutler's picture

Thanks for all the thoughts. The ad is gone. The bass was nowhere to be found. I love the last link. It's nice to get feedback from designers…
peace

Paul Cutler's picture

Thanks for all the thoughts. The ad is gone. The bass was nowhere to be found. I love the last link. It's nice to get feedback from designers…
peace

ebensorkin's picture

The ad is gone as in it went out? or it isn't being made? Can you show us the final form?

Paul Cutler's picture

Eben - an update is promised soon…
peace

ebensorkin's picture

Thanks Paul!

It's great to see a play by play. That white one was the best. Simple is powerful.

I wonder if you had faded the photos back if it could have been sold. Probably not. The brown was very warm & that went with the message pretty well.

Cheers!

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