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Need comments on new logo
Posted by firefish in
25 Jul 2005 — 8:48am
25 Jul 2005 — 8:48am
hi all,
doing a new take on my co's logo...
need a second opinion...
i've decided to ligaturise a sans serif font!
questions:
can you read it easily?
will it be perceived as a weird looking "h"
thanks!
arnold
| Attachment | Size |
|---|---|
| firefish2005_logo.jpg | 4.69 KB |
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25 Jul 2005 — 10:19am
will it be perceived as a weird looking “h”
No, it looks like FI, but you probably ought to move the I a little closer to the F to make the interletter spacing consistent.
25 Jul 2005 — 1:48pm
I think the lettering is to tight overall. That spacing looks 1970s, let it breathe.
3 Aug 2005 — 10:52am
looks a bit too much like the addison logo:
http://www.addison.com/
firefish is a name with lots of visual connotations, why not investigate those more?
3 Aug 2005 — 1:38pm
kerning is unbalanced, especially since you are using a ligature, which pretty much sets the spacing for the rest of the letters.
Icon needs to be bigger. I can't tell what it is.