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I'm working on a redesign of a website for a small business consulting group ( http://www.thewoodlandgrp.com ). However, I feel like the firm's current typography used in the logo is working against the spirit of the organization.
The current logo is set in Camellia and a bright yellow/green. This modern look conflicts with the organic nature of the firm's collaborative process, symbolized in the logo.
The image of a tree connects to the tagline "Nothing changes until action is taken at the root level." The tree's leaves serve as a symbol for a company's products/productivity, which only can fully be achived with internal growth, embodied in the roots.
Some options to ponder:
• The logo to the left (1) or set among the text (2)
• Type options A, B, C, D
• Am I crazy and the original is fine
Thanks for any guidance!