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SxSW, also known as South by Southwest, is an annual conference and festival showcasing the best of new music, film and interactive media. Each event consists of a wide variety of options for visitors and participants, including keynote presentations, panel discussions, and industry parties.
Since 1987, the SxSW association has held it's Music and Media Conference and Festival in Austin, Texas and only in 1993 did they add the internationally acclaimed SxSW Film Festival and Interactive Festival. These popular events provide a highly valuable venue of self-promotion for fresh talent by providing them with the opportunity to display their achievements to industry professionals and build personal and working relationships with some of the most recognized names in the business.