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This is a logo I'm workin on for a campaign to promote tourism in the town I grew up in. I'm working on a couple other ideas but this is my favorite so far. I'm looking for a critique on the readability, how easily the shapes are recognized as hills and the relevance to the target audience.
The target audience is (this is taken from the associations design brief):
A. Baby boomers and retirees, ages 45-75+, Interested in the outdoors, gathering places, diversity, art & culture, and education.
B. Upwardly mobile, professional / creative class with disposable income, ages 30-45
Thanks for your input.