Airline logo: feedback, please

copperfont's picture

I could use any suggestions, comments, etc. about this logo, for a startup airline.

Also, if anybody has any ideas for an airline name, that would be appreciated too. Thanks.

Dav's picture

I dont want to sound too harsh, but.: So what you basically did yet is set two words, using pretty 'standard', common typefaces ( Like Helvetica, News or Trade Gothic ).? I am not too sure about that being very unique, or memorable, what about you.? This could be for everything.. You could have tried to slightly customize / modify these typefaces.. But, I think you may want to return to sketching and scribbling various ideas on paper ( again ), instead of starting out with setting type on screen..

What may help you as well is seeing what other airlines did, and what their logos look like.:
> www.aerosite.net/logos.htm ( Airline Logos )
> www.af.mil/library/symbol/ :)

( Is this for a school / university project, Or do you actually have the opportunity to find a new name and create a new brand for an airline.? )

Norbert Florendo's picture

If this is real, that's a tall order you're asking free advice on.

A startup airline company with no name? It's not a logo that needs to be done, but an entire branding campaign.

I think you need to answer formlos' question before getting advice.

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Yes, I'm old, but I'm being re-branded!

hrant's picture

I rarely venture into critique of type usage, but...

1) That lc "a" is not "standard", it's Barbarella. Try something like Kievit* instead.
2) For the "airways" I think all-caps is good, but something smaller, wider, looser and darker.
3) For a logo, what about a pennant shape? Since "standard" also means flag, and the pennant is associated with wind.
4) Yeah, totally nail down the name first! :-/ Not to mention the target clientele, etc.

* http://www.myfonts.com/fonts/fontfont/kievit/

Oh, and don't forget the free peanuts if you use any of our ideas.

hhp

Hildebrant's picture

I'm guessing this is some type of school project?
If not, you may wish to take a few steps back (like as far as the starting line).

krisdisk's picture

Branding an airline is one of the most difficult tasks for a designer. Mostly it's a team of designers who work on the first ideas for weeks. Designing every single unit, from badges to counters, from wingtips to guidebooks, that's a very intense job which takes months, even years.
There are examples of very basic low-budget airliners (Easy Jet, Ryanair...), but still they are very clever designs, using very common type like Cooper or Helvetica Extended, and it works. You don't want a low-budget liner looking too fancy.

Anyway, good luck with it...

Dan Weaver's picture

First thing I agree with Kyle this looks like a school project. If you intend to use the logo as signage think of a stop sign. It is knocked out type from a bright solid color. There is a reason for this, its because its visible from a far distance. The same think but opposite for a yeild sign (black type against a bright yellow background). In both cases the type has to be bold to be seen at a distance. Airline, distance get it, the thin type doesn't work.

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