Vital

markatos's picture

This ID project is well under way, but I wanted to get some feed back on it before it gets published.

I'm especially curious to see whether anymore/anyless can be done to the logotype. Something doesn't seem entirely right.

Vital provides Life Services to AIDS patients. So the mark is taking the AIDS ribbon and flipping it over into a V. We want to stay away from Red, so we went with a fluorescent blue.

Your comments are always appreciated.

Thanks,
Peter

AttachmentSize
vital.gif17.43 KB
SimsIdea.gif4.31 KB
ShadingCompsV2.gif13.64 KB
ebensIdea.gif4.96 KB
typeAdjustments_v1.gif8.27 KB
curvedVerticalShading.gif5 KB
shadingComps_v3.gif9.15 KB
vital.pdf399.21 KB
revisions.gif48.42 KB
finals.gif26.12 KB
timd's picture

Have you considered a similar shading treatment at the bottom of the V?
Tim

markatos's picture

Good call Eben. They do fade too quickly

markatos's picture

I'll look into that tim.

aluminum's picture

I agree that the 3-line version looks great.

ebensorkin's picture

I was just looking at the reversed ( white on blue ) examples & I think I like the open examples where the end of the ribbon has no line defining it, MUCH better.

Chris Rugen's picture

Same here.

markatos's picture

here are final revisions.

hmmm. I could go either way on the ends. feels more refined closed, more lively open...

see what the client says.

Eric_West's picture

yo, that final one on the right all by itself can drop-it-like-its-hot ! Uh! Yea!

Syndicate content Syndicate content