Finnagora logo

tekko's picture

hi everyone,

I am new to this discussion area but decided to give it a try. Here is a logo for FinnAgora. Comments are welcome.

The organization is a Finnish Institute in Budapest. Main focus on delivering culture and science projets from Finland to Hungary and developing a contact network for these in Budapest. The main idea behind the design is a snowflake with movement. The dots create networks which communicate to the outside. I know typography (Meta) is a bit pass

tsoler's picture

Terve Mikko!

the logo is really elegant and simple.
The type (meta) you used are appropriate
and so is the colour (anyway, you couldn't have
much of a choise, I guess

aquatoad's picture

Hyva Paiva.

This is a very beautiful piece. If you like it and are happy, go with it.

Here's my problem: It's too bad so many others have tried this approach and done it with less skill and craft. Yours shines. But still, has been done. Alot.

Sorry for the sour comment.
Cheers

Randy

squeeze's picture

I see no problem with doing something that has been done, as long as you do it better (I think Randy implied the same sentiment). This is a very well crafted design and if it were mine, I 'd go to print.

Sorry

capthaddock's picture

I wouldn't change a thing.

Paul

kakaze's picture

Heh, I came in here expecting to see something Celtic or something.

I like this though, really good. And Meta works well with the icon.

tekko's picture

terve,

nice to see that so many of you speak finnish. Christos: I didn

zilmer's picture

Moikka,

seh

pepel's picture

I'ts a really nice logo!!!

congratulations

hdschellnack's picture

Very nice, although a bit ideographic, I don't know if there is any specific meaning you associate with the visual sign. The light blue might prove difficult in print technically and also might be a problem to read in outdoor applications, like on posters etc, depending on the light and reading distance. Meta, imo, is quite unused these days, and with its heyday gone, I feel one can use it again without being to me-too. The fi, despite there not being a REAL ligature in the font itself, as Spiekerman kept the i-dot and the f apart, should be remodelled to a real ligature, perhaps. It would add a nice touch of individuality to the typography. But at the very least you should use the ligature provided with the Font.

Dan Weaver's picture

My only comment is explore a horizontal format incase you run into a space problem. maybe have the snowflake in front of the name inbetween the two words? I only mention this because every logo i've ever made had to work both vertically and horizontally depending on what was being printed. Dan

tekko's picture

I

aquatoad's picture

I don't see any problem with tints. Seems like the dark blue should be 100% black and the light about 40-50% black.

A non screened version would be nice for things like embossing or special application. BTW embossing with a 2 level die could look nice. Light blue shallow emboss. Dark blue heavier. -- Randy

squeeze's picture

I agree with Randy, in that the B&W version will require much darker tints than what you can do with color. I would print no less than 30% black, but I still think tints are acceptable. I have been limited to 1-color (black) designs on many occasions where tints have drastically improved the versatility and appeal of the subject.

Aloha!
Scott

timd's picture

To create a b/w version, maybe you could try a keyline instead of tint. Possibly increase the keyline weight the further you get from the centre.

timd's picture

To create a b/w version, maybe you could try a keyline instead of tint. Possibly increase the keyline weight the further you get from the centre.

secondtoughest's picture

Could you explain keyline and keyline weight to me? I haven't heard the term before.

aquatoad's picture

He's talking about using a stroke (outline, keyline), rather than a tint. And making the smallest circles say, .25pt and the largest ones 1.5pt. I don't think this will work for two reasons:

1. It makes an already busy mark even busier.
2. Ok, so you stroke the circles. Do you also stroke the finn? If so, what happens when the logo gets small?

Better to use a tint.

timd's picture

I always feel that a tint can make things look a bit smudged or as if there is a shadow or cast, whereas a stroke, if delicately handled and considered, shows elements of the design to a better advantage. As for the type I would also consider doing finn with a stroke (examine a stroke 1. As in Illustrator which expands both sides of the vector thereby making it larger than the other type or 2. create the stroke on a character then copy that character and make a mask of the stroked character

timd's picture

Oops I've just realised that I gave the wrong impression on that last entry I had a brainstorm instead of:
2. create the stroke on a character then copy that character and make a mask of the stroked character

tekko's picture

I had the same thing in mind as Tim concerning tints in b&w version. Especially fax documents look blurry with tints. Here are both versions (keyline and tint) for consideration. The icon has also developed from the original version after few meetings with the client. bw logo

squeeze's picture

How much faxing does this particular company actually do, and how purposeful are the faxes in relation to the corporate identity. For example legal and real estate professions utilize faxing as a prominent means of communication, whereas, most retailers do little to no faxing and the faxing they do may only be internal...Not to say that internal identity is not important, but the perfection of logo output via fax may not be detrimental.

If possible, I would go with the tints. The outlined/stroked version says bubbles or maybe I envision an automatic tennis ball dispenser simultaneously shooting multiple balls at my face.

Aloha!
Scott

beejay's picture




why can

hrant's picture

Faxing: it's hard for me to put into words how much I hate that technology.

hhp

William Berkson's picture

I liked the first post better; cutting the inner circle makes it less snowflake-like, and emphasizes the spirals.

beejay's picture

reread: two interlocking triads MEAN something. arggh.

timd's picture

I only offer faxing as an example, other applications could be white out of colour, white out of an image, foil blocking, certain kinds of screen printing, cutting out of metal, creating gobos, watermarks, embossing and debossing. All of which may not be the first consideration for a logo but something which may well come up.
However, my main objection to tints is an issue with printing quality.

elmex's picture

Beautifull work Mikko!

Very sophisticated. Very finnish. Alltough the use of blue to represent Finnland seems a bit conventional to me. Propably a foreign person wouldn't think so.

Allso it reminds a little of Telia logo (not too much). I'm not sure if Telia has used their dots so much after the fusion with sonera...

I'd like to see the way it's used with other elements.

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