(x) Tubular "Losma" - Quicksilver {Tim}

joanklu's picture

I saw this typeface, but i can't ID, can U help me?
It's similar, but is not Chromium.

losma.jpg29.47 KB
timd's picture

It is based on Quicksilver, but although there are fonts called Quicksilver available they aren't the same so maybe it never made it to digital.
This is a link to an earlier discussion about it.

joanklu's picture

Neon Lights, but i found QuickSilverITC too.
Although "S" is a little different,
Thanks a lot.

Grant Hutchinson's picture

The original version of Letraset's Quicksilver had several alternates, including the 'S'. It's very possible that this particular version was digitized from an old Letraset catalog or dry-transfer sheet.

deanmorris_nyc's picture

I'm Dean Morris, the designer of the typeface "Quicksilver" that came out in 1976 as part of Letraset's Letragraphica range of rub-down fonts, the stylishly aggeressive ones in the yellow pages of the catalog. I named the typeface "Quicksliver" because it looked like bent thermometers — quicksilver being a nickname for mercury (I never meant it to suggest neon), and because "Quicksilver" had some of the cooler letters such as Q, K, E, and R. The name was my second choice, however. Letraset Englishly felt that my first choice, "Polished Sausage", would be "rather unpopular iln foreign markets". I designed it as a 16 year-old kid in John Glenn High School in Bay City, Michigan, and sent Letraset a xerox of a tight sketch of 3" letters kerned with the heavy outlines slightly overlapping as I originally intended. I drew only the skinny S without an alternate and submitted no punctuation (what did I know?). Letraset must have wanted it real fast (disco was WHITE HOT then, remember), because they did the finished art themselves at 5" high (they can't have known my age, maybe they had no confidence in my technical talent), starting with the E as did I in the design stage. And what a gorgeous rendering job they did in the pre-Mac days of ruling pens, straightedges, and handdrawn curves (those aren't compass curves)! Letraset stayed very close to my tight sketch, designed the punctuation, and suggested an alternate but wierd wide S, which I approved, figuring there was probably no other decent way to design it. I imagined the punctuation would match the stroke width of the letters but they drew them narrower and slightly oddly, but I figured what the hell. If you wondered, "What was I thinking?" when you looked at the A, B, E, F, K, N, Q, R, and Y, I'll tell you. I was simply trying to describe part of the letter being drawn in the wrong direction. I thought I was so clever. For instance the E cross-stroke goes from right to left rather than from left to right like, oh, any other Roman cap E in history. R and Q diagonals came from waaaaaaaay on the other side, N goes waaaaaaay around the wrong way before starting the diagonal. "Chrome" letters can branch but these "glass tube" letters don't! Alas, digitization came along eventually and fontographer technology followed. Crash went sales of rub-down type, and control of artwork was pirated without my knowledge and beyond my control, which I don't condone but I totally understand. The first album cover I saw with Quicksilver was Men At Work's first smash LP, then punk pioneer Stiff Records' logo appeared on 45 rpm labels with a clearly Quicksliver-inspired F. For about ten years I, family, and friends collected food packages, posters, took photos of signs, etc. with Quicksliver from around the world. I think it's about the easiest typeface to mishandle ever. Eventually I stopped trying to keep track of it. Maybe I'm overestimating its popularity now after 30 years (I totally forgot about it for about a decade), but to me seeing it around at all is itself a rave. I can't remember why I Googled "Quicksilver Letraset" a few days ago and what I found was a whole community of sites for font identification and original name lists (where they bothered to accurately credit me as designer which gets me RIGHT HERE). It makes me feel less forgotten even though I don't see royalties. BTW, I never did, nor did Letraset ask me to, design a lower case version. Feel free to pass along this modest piece of graphic microhistory to any Letraheads.
Dean Morris, May 2007, New York City.

deanmorris_nyc's picture

as i mention in a couple other locations, i'm posting on flickr examples of quicksilver i collected with more to come.


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