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So I thought I had a decent handle on the use of small caps... until I started working on an annual report for a state chapter of the ACLU.
On one hand, the name appears so frequently that one could make a good argument for small caps: overall color, less visual disturbance, etc. But on the other, this is their annual report, and one could make a good argument for not wanting the organization's name to disappear into the text.
Bringhurst and other orthodox priests call for small caps in this situation. The other ACLU materials I have here don't use SC, but they make lots of other typographic faux pas, so I wouldn't base my decision on that, necessarily. On the third (?) hand, it's likely that if I use SC, the clients will just think it looks wrong since they're used to regular caps.
It pains me, but for practical reasons I'm inclined to use real caps. Yet on the fourth hand, if I do, then I'll have to set PATRIOT Act in big caps too, which pains me more. What to do?
--Meredith with four hands