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Joe Pemberton is a graphic designer and a founding partner of San Francisco-based interface design firm, Punchcut. Prior to founding Punchcut in 2002, Joe and Jared Benson partnered on the development of Typophile. Joe was a creative director for Razorfish (in the New York and San Francisco offices) and also at the New York advertising agency, Merkeley Newman Harty where, among other projects, he designed the JetBlue Airways identity and livery system.