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Tesla is using a combination of Proxima and Arial on their website. Do you think it reflects the ID of one of the most innovative car builders?
Nice looking site - clean, uncluttered, no gimicks - works for me.
I think it works. It comes across as progressive, solid and confident.
Why do you ask? Do you have reservations about it?
Excellent website, the width and clean lines of Proxima Nova highlight that this is a car for smoothly moving at speed along the open road, as shown in in at least one version of the website http://www.teslamotors.com/en_CA BTW the sub-pix add to the message that this is electric and there ARE charging stations.
Arial, shown at small scale, is OK for for technical details. It's well known and reassuring. Suggests there is nothing bizarre about this car.
Looks good to me.
Thank you for your replies. I think Tesla is a remarkable brand, and the website reflects that. However, I would have expected them to use a less predictable font than proxima nova. Considering their logo for instance, which is somewhat "futuristic". But then, it all looks consistent and gets the message across.
I think the font choice and typography is perfect; sophisticated and clean and reflecting the company's focus on engineering, quality and style.
I think it's a mistake to believe that because a company is innovative that they need to employ a "less predictable" font. I would be curious to know what you think would have been strong alternatives, as it's not clear to me what you mean by "less predictable."