Display sans in need of new eyes

merik's picture

A modest first attempt, that has't been imported to Glyphs yet, thus excuse the rather headache-inducing kerning of them vector shapes.

All opinions are very welcome, as I am not entirely sure on in which direction to really bring it home. Cheers!

bensyverson's picture

I like it! Looking at it, my eye tries to assign it a decade, but it keeps flopping between 1930s and 1970s. It has that Art Deco wackiness, but that /L/ feels sci-fi, and the /R/ reminds me of Star Wars and the old Chicago Reader logo.

With this type of face, I always appreciate it when the designer supplies a "straight" version, along with the more expressive forms as OpenType alternates. For instance, the two different /H/s and /E/s bring a welcome diversity.

bojev's picture

Very Nice - it has just enough difference to get your attention but not enough to be strange.

hrant's picture

Decent. Worth finishing. Needs polish. The "L" is too much.

hhp

bojev's picture

Hrant is correct - the L does go too much toward the strange - less slant would work.

merik's picture

Thank you all, much obliged! It definitely had some art deco as a starting point, but wanting to move it in a much more bold angular/contemporary direction.

Keeping in mind that the slant-L might be a bit too much, I think it's getting reasonably coherent 'standard' letterforms, and vague ideas on distorting proportions/details on the alternates:

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