What is this magazine font?

chris_digi's picture

I found this within an old magazine and at first thought it was Helvetica BQ extended, but it isn't. Any help is much appreciated.

Thank you.

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Comments

kthomps5's picture

I think what you're dealing with here is a predigital version of the Helvetica knock-off, Swiss:
http://www.myfonts.com/fonts/bitstream/swiss-721/

Take a look at Swiss 721 Extended Black, and you'll see the same over-curvature of the "r." That only appears in the condensed versions of other Helveticas.

The problem is, that curvature only appear in Swiss Black, not Bold. If you want to duplicate the exact look of the original, set it in Swiss Extended Black and experiment with adding a colored (depends on the background) stroke to the type to mimic the same visual weight.

chris_digi's picture

Thanks Kthomps5. Swiss is certainly close, however the letter shapes are a little different, the above feels slightly more rectangular/geometric in the way it rounds out it's letters – like the "d". It almost has a hint on Univers to it. From looking at the other fonts in the magazine, I feel like the above must have been a listed in a letraset catalogue at some point in time.

Albert Jan Pool's picture

I think what you're dealing with here is a predigital version of the Helvetica knock-off, Swiss:
http://www.myfonts.com/fonts/bitstream/swiss-721/

Swiss is not pre-digital. Bitstream, the company which made Swiss, started out as a digital type foundry with a digital type library ‘already in stock’ as from the first day. Their main goal was to be sell digital typefaces in any format to so-called OEM-manufacturers such as producers of laser printers. Yes, this was before PostScript, but both digital type and digital outline font technology are at least two decades resp. one decade older than PostScript.

Ryuk's picture

Far from perfect but you may like Druk Wide Medium: "Helvetica-ish" design, wide, correct over-curved terminal /r but too bold and spurred /a

fvilanakis's picture

The closer I can see is Brazilia Seven by Albert Boton, available from Monotype & Linotype, but it lacks the required contrast e.g. /d/q

bojev's picture

Wow Fivos, Brazilia Seven is close on two idents in one day,
http://typophile.com/node/118791

donshottype's picture


An old time Helvetica knock off by Ares Software Corp. under the name Xerox Bold. The _r_ is an _n_ with everything below 2:30 p.m. clipped off. I tightened the sidebearings for purposes of this sample. Unfortunately no known legitimate source.
Could get somewhat similar results by tinkering with Helvetica Neue 63 Ext Medium https://www.myfonts.com/fonts/linotype/neue-helvetica/helvetica-63-mediu... which seems to have some slightly more rounded aspects, like the counter in _c_, and differences like the heavy tail on _a_.
For out of the box, might as well go with Brazilia Seven despite its lack of contrast.
Don

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