Type pairing for a clean serif, Lyon Text

inkyoto's picture

Hey all, I'm currently revamping the typography for a text-heavy site. It's currently using Freight Sans and Freight Text, which are nice fonts but Text has some readability issues and Sans' style isn't exactly what I'm looking for—it's a bit too 'whimsical':

I'm looking to replace it with Lyon Text, which is a very clean and readable serif:

I'm not sure, however, about what typeface (sans-serif, preferably) to pair this with. Helvetica Neue used to be a go-to, but it looks rather generic now. The designer of Lyon has an anonymous-feeling Grotesk named Atlas that looks interesting, and other options like Graphik are catching my eye as well.

I'm looking for a modern, slightly 'opinionated' but mostly neutral sans-serif face that is pretty versatile, that would match well with the clean-cut face of Lyon. I'd appreciate some help on this front—thanks in advance for your suggestions.

kthomps5's picture

I second Graphik, and would add Benton Sans, Alright Sans, and perhaps even LL Brown.

nina's picture

If you want something a bit more neutral, the designer of Lyon has also made a font for that: https://www.typotheque.com/fonts/neutral
I think it has a bit more character than Helvetica (and most importantly, isn’t Helvetica) but is more quiet than others mentioned in this thread – most of which (LL Circular, Graphik, LL Brown, maybe also Founders Grot) I would find too constructed and cold to pair with a clean but still warm/“bookish” font like Lyon.

GrubStreet's picture

LL Circular works great, but it’s the choice of NYT Sunday Magazine (after all Lyon is commissioned by NYT Sunday). If you don’t mind using the same style as a magazine that is read by millions of people, use it.

Lyon is modern, humble, scientifically apt, elegant and legible. It has a certain style and asserts a statement that is not so strong. So you could either go with plain Neo-Grotesks to knock it down (LL Circular/Akkurat/Brown/) or go with warm humanists to honor its style (Scala Sans/Kievit/Whitney/Mercury/Ideal Sans). Or you could even risk some slab serifs like Chaparral or well-done Clarendons like Sentinel.

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