Victorian Style Font - label

Gavlar's picture

Please can anybody identify this for me, the Ivory Soap text? Thanks in advance

image.png1.48 MB


Ryuk's picture

As usual, don't know the original name and can't state if it's a font or a custom lettering. Closest approximation I have for the moment is Boston Truckstyle with a way-off /S...
More loosely similar: Tonic, Dialog

Mike F's picture

Gavin - When you post something like this here, it is often helpful to tell us the source and, if known, date.

In this case, a very old Proctor & Gamble product with two O's that are very different makes it clear that this was a hand drawn label. No font involved. Ryuk had provided modern alternatives.

donshottype's picture

Late 19th or early 20th century artwork in the form of a trademark. The most interesting features are the median spurs, the terminals on _S_ and the leg on the _R_.
Median spurs were usually used on Tuscan, i.e. split or fishtail terminal fonts, rather than ones with flat terminals.
A font in the latter style was digitized by Dan X. Solo under the name Cavalcade.

Unfortunately the only legitimate way to get this font is by purchase of a new or used copy of "24 Circus Display Fonts (Dover Electronic Display Fonts) (CD-ROM and Book)"
Previous discussion of a median spur non-Tuscan font
The trademark could be expanded to make an attractive font, pehraps with plain and rimmed variations.

donshottype's picture

Ryuk suggested some modern alternatives. You could also look at three fonts by Michael Hagemann reviving 19th century typefaces: Cowboy Western
Miss Scarlett, which is a Tuscan
and Tenderfoot, which has terminals on the _S_ that are very similar to the ones in the Ivory Soap Trademark if they are rotated 90 degrees

Ryuk's picture

Adding Solotype Olympian (no sample) to the list.

donshottype's picture

Dan X. Solo's Olympian

as packaged with "24 Victorian Display Fonts (CD-ROM and Book)"

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