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Please can anybody identify this for me, the Ivory Soap text? Thanks in advance
As usual, don't know the original name and can't state if it's a font or a custom lettering. Closest approximation I have for the moment is Boston Truckstyle with a way-off /S...
More loosely similar: Tonic, Dialog
Gavin - When you post something like this here, it is often helpful to tell us the source and, if known, date.
In this case, a very old Proctor & Gamble product with two O's that are very different makes it clear that this was a hand drawn label. No font involved. Ryuk had provided modern alternatives.
Late 19th or early 20th century artwork in the form of a trademark. The most interesting features are the median spurs, the terminals on _S_ and the leg on the _R_.
Median spurs were usually used on Tuscan, i.e. split or fishtail terminal fonts, rather than ones with flat terminals.
A font in the latter style was digitized by Dan X. Solo under the name Cavalcade.
Ryuk suggested some modern alternatives. You could also look at three fonts by Michael Hagemann reviving 19th century typefaces: Cowboy Western
Adding Solotype Olympian (no sample) to the list.
Dan X. Solo's Olympian