United Airlines 1950 airplane typography

se1danp's picture

Differs from the logo from that era, the sides of the planes have additional United on their sides in a different typeface. Saw it in an old film and am curious as to if anyone knows what it is. Seems like Futura, but the e and the t are cut differently. See attached image of the font on the airplane. Cheers!

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PTAAIR2.jpg64.23 KB

Comments

donshottype's picture

Fine picture of a D-3. Otherwise not a lot to go on. So we are looking at lettering created at some time between the 1940s and mid 1950s. The best candidate I can suggest is Twentieth Century Condensed Ultra Bold Italic


designed by Sol Hess for Monotype between 1936 and 1947 http://www.identifont.com/find?font=Twentieth+Century+Condensed+Ultra+Bo... and http://www.myfonts.com/fonts/mti/twentieth-century-mt/
Don

se1danp's picture

Hey Don,
Forgot about my post here. Thanks for the lead! Wanted to follow up. What I enjoy about the logo is the weight of the tittle on the i and the closeness of the space within the U (is there a term for that area?).

Best,
Brian

Ryuk's picture

Futura comes to mind as well. Designed by Paul Renner in 1932 it also fits the time frame.

riccard0's picture

What I enjoy about the logo is the weight of the tittle on the i and the closeness of the space within the U

Looking at the reversed logo on the tail, I think the characteristics you like are a byproduct of reproduction. The equivalent of applying a stroke to the outline to further embolden the letters.

se1danp's picture

Maybe the counter of the d is a circle to echo the tittle of the i, in the logo. Looks like the e is opened up as well, more dynamic? Thanks for the replies.

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