Old Gatorade Logo Font (Thirst Quencher)

evanmacdonald's picture

Hi there!

Looking to find out what font is used for the "Thirst Quencher" bit. Or at least something really close to it! I assume this is NOT a custom typeface, given how much it is used on the label, etc. I also assume this treatment has been skewed. Or maybe this is the italic form?

A shot of the "lemon ice" which appears to be in the same font.

Thank you!


Ryuk's picture

To me it is close to some Helvetica Compressed: Impact, Compacta, Haettenschweiller, British Inserat...
A former discussion on a related topic.

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