Allegro Coffee Branding specific to Whole Foods on 3rd & Third

mosorious's picture

Hi,

I need help identifying the typeface used for the word ALLEGRO in this photo. This typeface does not appear on the Allegro Coffee Roasters site as far as I can tell. It seems to be specific branding for Allegro inside Whole Foods Market. I've only seen it at the Whole Foods on 3rd and Third. I've tried Identifont and What the Font to no avail. Any help would be greatly appreciated.

Font: 
Trade Gothic
Solved By: 

Comments

donshottype's picture

Looks like 18 Franklin Gothic Condensed MT with serifs tacked on to the upper left hand side
http://www.myfonts.com/fonts/mti/franklin-gothic/
Don

Ryuk's picture

Agree with Don on customization, not on base. Can't be Franklin Gothic to me, mainly because of /G and /O external (left) outline which looks like a straight line on your sample and curved on FG. To me, that's either Trade Gothic (Condensed) Bold or Alternate Gothic #3.

mosorious's picture

Hi @donshottype and @Ryuk-
I reached out to Whole Foods Directly and got this response:

Hi,

I've reached out to Allegro and here is the response they gave:

It is a customized semi serif based on Trade Gothic.

Hope that helps!

donshottype's picture

Yes, I can now see Trade Gothic Bold.
Take care not to get Trade Gothic _Next_, the "Improved" version of trade Gothic http://www.myfonts.com/fonts/linotype/trade-gothic-next/ It rounds the side strokes on O, G etc.
Don

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