Looking for a serif family to compliment H&FJ Ideal type family

Hello type experts, I would love suggestions of what people believe to be 'ideal' partners to the H&FJ Ideal family which my university loves. We are undergoing a brand refresh we want to add a serif which compliments Ideal and has also a decent set of styles and weights.
Thank you in advance.

hrant's picture

Check out FF Avance.


STUDIOMOGUL03's picture

Fantastic typeface hrant, I personally do love it and will buy it for my own collection but, alas, I feel its too characterful for the institution and what we are after is some thing with more regularity/geometry than Avance. Thank you again hrant.

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