Looking for a direction

kamolahy's picture

Working on a brand with a custom script. We have 2 directions and are trying to see which one to refine (then getting ideas on refinement directions is the next step). Curious what the Typophiles think...

Which of these work best...

Brands attributes are things like choice, comfort, movement, urban, quality, vibrance, approachable. We've been staring at these so long, we need fresh eyes.

George Thomas's picture

I like the second one except the "COFFEE COMPANY" needs to align on the left with the vertical stem of the /H. Then take a look at the right alignment of the line and move the last word to align with the right side of the /e.

If you can figure out a way to better space the "Hiline" to fix the erratic character spacing, that would be a big help too.

Syndicate content Syndicate content