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The blog at the Pentagram design firm's site has an article on the development of the new Tonight Show logo.
Fallon's humor is brilliant, but to bad the typography for his run with The Tonight Show ain't fun at all. It's rather lame, limp and stale ...failing flat.
Is Fallon the show?
Or, does The Tonight Show have any brand strength of its own?
Pentagram's version of The Tonight Show is nothing more than what they did for NYC's street signage ...in fact the street signage may just have a little more life to it ... http://new.pentagram.com/2013/01/new-work-new-york-city-parking-signs/
The crescent moon a little too Islamic for today’s America?
Good job Obama isn’t a Shriner, like Gerald Ford.
> Is Fallon the show?
> Or, does The Tonight Show have any brand strength of its own?
The brand strength is mainly with older viewers who've watched the show for years with various hosts.
Jay Leno consistently had good ratings, but the median age of his viewers was 56. (Letterman's median viewer age is 54.) That's why NBC pushed Leno out; they're hoping that a younger host will bring younger viewers that are more desirable to advertisers.