who typeface designer adidas 1972

YASSA2067's picture

Comments

Ryuk's picture

No file attached.

fvilanakis's picture

Very close to Litera EF Heavy by E&F but the /s is wider on your sample
You can also use an emboldened Chalet (London 1980) by House Industries, if you cut off the higher part of /d

Stephen Coles's picture

I don’t know who did the original logo (which I assume is not based on any specific font), but in 2011 the company commissioned a custom typeface derived from the logotype: AdiNeue.

kthomps5's picture

The original appears to have been a mash-up of Super Grotesk (developed by Arno Drescher in the 1930s for the Typoart foundry) and Helvetica (just the s). Though the bold version of Super Grotesk was used, its smaller round counters were not--those were enlarged to maintain an even stroke width. The ascender on the d was also truncated to the height of the i.

Joancarles Casasín--the designer of AdiNeue--mentions the "100% geometrical build" and the atypical s at the link above.

Syndicate content Syndicate content