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This font may be a version of Garamond or (more likely) Cheltenham, but I haven't been able to locate a version of either of these fonts that matches the samples I've seen "exactly" (although the version used in the type specimen on the Cheltenham Wikipedia page seems quite close).
Here's a sample (from an ad for a lawn tractor):
Any suggestions (or, ahem, definitive answers) would be appreciated.
|Example of 70s 80s ad font.png||6.24 KB|