Non-font typography

anonymous's picture

hey i got the feb HOW magazine here, and this pic is from an article called "non-font" typography. i thought the article was kinda silly, but does anyone see something weird here? this is the left side of the spread that introduces the article.
typography

hrant's picture

But they did have a recent type-centric issue, and the content at least wasn't too bad (for a mainstream magazine).

hhp

Jared Benson's picture

hm, dunno. Are you referring to the kerning of "YP"? It looks off.

Jared Benson's picture

This is a screenshot from my portfolio. When "setting" these icons, I fussed over the kerning just as one would when setting type. Is this the type of non-font typography the HOW article refers to?

bkicons

anonymous's picture

ok i should have explained- the article is about how the author of the article has noticed that "more and more designers are turning away from pre-fabricated fonts and toward handlettering, found objects, or other non-font solutions to fulfill their typographic needs." and yes the tracking throughout the magazine is off but im going for something else.

anonymous's picture

i mean kerning, not tracking

anonymous's picture

Everything about HOW magazine is 'off' and always has been. It's a joke of a magazine.

anonymous's picture

The problem I had with this article- the author of the article talks about how designers are more and more using "non-font" solutions. Isnt that what good designers do anyway? But what I've noticed is more and more designers turning to uncreative font solutions- like the person who designed this spread. You're designing a spread about not using fonts, AND THEN YOU GO AHEAD AND MAKE A BORING SPREAD USING A COUPLE ORDINARY FONTS THAT WERE NOT EVEN KERNED. damn this mag sucks. It reeks of amateur hell.

anonymous's picture

I don't have a problem with using type to communicate a story about not using type. It might be fairly literal to use handwriting/rubberstamps/chickenfeet/whatever, but that doesn't make it clever, or necessarily appropriate. Presumably there were illustrations which served to communicate the process of non-font design?

hrant's picture

Hey, how else can you convey language? :-)
For a while -in the 60s, I think- people were giving all kinds of credit to icon-based communication. But then the illusion wore off, and people "resigned" to using actual sentences and words and stuff.

hhp

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