zeros...

i like the first one, for me it is more unified all the parts, and the thing that only the descender of your R makes the leaf i think it gives a more vegetable look, woth the others solutions, specially the second one i think you fall in a geometric-static look on your leaf

anyway, nice colors, try the separation line with the VERDE green.

CG

Zeke, this looks pretty nice and I'll put my
vote up for number one. I can't find anything
negative to say about it. Looks good.

If I had to choose a second one I would say
go with number two. But the last two seem to
be trying a little too hard.

-smc

The first, although cramped is the least clever. And in this instance I don't think clever is what you want. Although the fake smallcaps aren't helping either. Do you have a version of this face with real smallcaps? The 'R' needs to be given some it's florentine roots back. You've stretched the curve too much and it shows. It would be more elegant, and natural, if you could create the leaf from the natural stroke of the 'R'. This would also fix the clotting in between the 'R' and the 'D'. As well, it would also force your to drop the leaf a little lower which it needs. Hrant suggestion about a little less all caps might be nice to explore as well. And if you must use a fake smallcap, limit it to only the word Verde. I really like the colors. They seem crisp and elegant. Smart Papers makes something with this kind of scheme that would be beautiful. And one more thing. The word 'AT' seems to be an afterthought. It needs to fit into the scheme, not float outside of it.

Is the line required?

Here is a quick remix suggestion of your last version.
I could have verbally explained what I meant but
this was easier.



The remix would still need work. I might make
"at conservation international" smaller and letter
space it a bit more for starters.

Could you make "fund" the same color as
"venture?" It would make the color balanced.

Did the dark green change from your first post
or is it just a screen thing? If it did change the
first dark green was better.

You are progressing well.

-sean michael

Thanks for all your input!
As these things usually go, halfway through the project they decide to dump the word 'Fund'.
So here is where it stands now.
I am required to use a rule between 'Verde Ventures' and 'At Conservation International'.
Let me know what you think.
Thanks!
-zeroskillz

Zero, the last version looks very good. It restores the balance now the word 'Fund' is gone.
Perhaps the only things I would change are the capital C and I in the small sentence. But that's personal.

Sell it. It's ready.

Ren

It's nice overall. I'll second what Tiffany wrote about cleverness.

The whole "at Conservation International" line needs work.
It seems like it could be smaller. Try a different typeface
perhaps, or try changing the case as Hrant suggests.