Newbie question

bernardo's picture

I am a new media designer and like the flexibility of helvetica (<joke>just like ALL new media deigners</joke>). I am a novice typographer (at best). I'm looking for a modern serif font that accentuates the body type (tasteful but not boring). Any suggestions?

hrant's picture

For screen use I've found that humanist slab serifs with large x-heights work very well. Like Caecilia, some of deGroot's stuff, even Georgia.

hhp

bernardo's picture

thanks,
I appreciate the help.
I saw your contributions to the thread about helvetica and overused fonts. As I said, I'm not very experienced in the use of type (not alot was required thoughout my education in design). I'm a fan of swiss page layout and design. Do you have any reading suggestions?

hrant's picture

I'm not a very Swiss guy, but there a lot of good ones around here.
Rodolfo?

hhp

plainclothes's picture

Hrant said...
For screen use I've found that humanist slab serifs with
large x-heights work very well. Like Caecilia...


as a big fan of Caecilia's functionality, I recently set my
PDF portfolio in it's entirety in this little workhorse. I
very much enjoyed the results (very readable with a
touch of character) and have received complements
from some of the few firms who received it thus far.
the availability of text figures in the standard font (ie,
no search&replace for numerals) and well proportioned
small caps is a big part of the appeal for me.

jay_wilkinson's picture

helvetica is god.

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